Tag Archive: SEO for Google Tags: Good SEO


How can we be so cheap, but still professional and reliable?

IS YOUR WEBSITE OUT OF DATE OR IN NEED OF A RE-DESIGN?

DO YOU WANT MORE VISTORS OR A HIGHER RANK ON GOOGLE?

BUT DON’T HAVE THE BUDGET…..

Issy Website Design Taunton is offering an excellent Bespoke 5 page website design and development package, “including lots of additional features” for local business and organisations throughout Taunton & Somerset.

All for just: £50.00

YES, this really is the correct price, with No hidden extras or monthly / yearly costs.

Below are just some of the many features you will receive:

  •  5 Page website (home, services, contact, gallery, shop etc)
  • Re-Design of existing site
  • Unlimited Text & Images
  • PayPal/Google Checkout shopping cart (up to 12 products)
  • Lightbox Image Features
  • GoogleMaps
  • Basic Logo (or use your own)
  • Email Feedback form (contact, feedback etc)

Issy Website Design is a new company, specialising in startup, small & expanding companies. We are offering this special offer to support our local businesses growth.

We already have over 50 happy clients and between our team of designers we have over 15 years experience in designing and developing websites.

Whether you are looking for just a home page site, multiple page site or even a selling tool for extra income, Issy Website Design Taunton can help you…

Check out www.issywebsitedesign.co.uk for more information.

Check out just a few of our £50.00 websites below:

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When you’re designing websites for a global audience, you need to be aware of cultural differences that will affect the way they are viewed in different parts of the world. You cannot expect the exact same website to be well-received around the globe. You need to adapt your websites to allow for cultural differences and make sure they are equally effective in whichever region you are targeting.

Take your web content global

Content is the most important part of any website. The old saying ‘content is king’ still rings true. There are three main factors you need to consider with regards to your content:

It must be relevant and useful to your target audience. By ensuring that your content is well-written and relevant, you will not only be maintaining quality, but you will also ensure that it can be more effectively translated into other languages.

You need to make sure it is as universally understandable as possible. With 79% of web users not speaking English as their native language, at some point you are going to have to get your content translated if you want your websites to be truly accessible across different cultures. The best way of achieving this is to use a professional translator, but if your budget is tight, you may also consider an online machine translation tool, like Google Translate.

It should be appropriate across many cultures. This applies especially to visual content – you should be aware that some images may be perfectly acceptable in western cultures, but could be offensive in other parts of the world. For example, pictures of scantily-clad models may cause offence in some countries. Even a simple image of someone relaxing with their feet up, which is perfectly OK in most parts of the world, may cause offence in Thailand, where it is unacceptable to show the soles of the feet.

Keywords in a Foreign Language

Even if you decide to use an online translation service to translate the bulk of your website’s content, you should not rely on this method of translation for your keywords. Nor should you use direct dictionary translations. Your keywords are too important to entrust them to these methods of translation – they are just not accurate enough.

To ensure your search engine optimisation (SEO) and pay-per-click (PPC) campaigns are successful in other languages, you need to work with a professional translator to develop a good list of foreign-language keywords. This will save you a great deal of time and money in the long run, because you can be sure that you are targeting the keywords that people are using to search for your product in any market – there’s no point in building a great website if no one can find it.

CSS spans language barriers

Make sure to use CSS as your design tool when building your website, because by doing so, you are keeping the content separate from the design. This makes it far easier to develop versions of your website in different languages – it’s a simple matter of substituting the different translated text into your pre-existing CSS templates. You should also use Unicode UTF-8 character encoding because it is compatible with the widest range of language scripts.

Planning the layout for a global design

You can improve the cross-cultural accessibility of your website by carefully considering its design and layout. One of the main issues here is the fact that not all languages are read from left-to-right. This can impact on the usability of side navigation and sidebar content. For example, a left-hand navigation structure may not be very convenient for someone who reads from right-to-left.

The same principle applies to the theory that the eye is naturally drawn to the top-left area of a web page. For an Arabic reader, it may be the top-right. You can avoid usability issues with your navigation structure by employing a horizontal top navigation, which will be more universally usable.

Choosing colours for a cross-cultural audience

Colour is a very important part of web design, as it can affect the way your websites are perceived by different cultures. Most designers are aware of colour theory, which tells us that different colours can have different psychological effects on the people viewing them, and that the psychological impact of colour is strongly influenced by cultural factors. Put simply, colours mean different things to different people depending on their cultural viewpoint.

For example, in Islamic countries green usually has an important religious significance, whereas in Western cultures it may be more suggestive of environmental issues. In Korea, a name written in red indicates that the person is dead. You should examine your use of colour carefully to ensure you don’t make any cultural faux pas.

Put simply, cross-cultural web design is about being aware of the possible pitfalls highlighted here, and ensuring your websites are accessible to as many cultures as possible, a sensible move to take considering the increased internationalisation of the internet.

Many people are not aware of how directory submissions can benefit their websites. On the Internet, everything is about links. Without links, you can’t really drive traffic. And without traffic, your online business is not going to succeed. You can’t generate leads, and you definitely can’t make sales. Therefore, you absolutely need to learn how to drive traffic to your website.

But all that doesn’t happen if you don’t understand how SEO works. If you don’t understand how SEO works, you can’t execute an SEO campaign. It would be like flying blind in the dark.

SEO isn’t difficult to understand. But you do need to be patient to get your sites to rank well. In general, SEO consists of two main components – On site SEO, and off site SEO.

On site SEO are tweaks that you can do to your own website to make it more SEO friendly. For example, you should include your keywords in the title tag, use META descriptions, and so on. You have full control over your own website, so it’s easy to execute this part of SEO. It’s the second part of SEO that gets trickier.

Off site SEO is more difficult to implement and it involves building back links to your website. There is only one thing you really need to know – and that’s building links with your target keywords in the anchor texts. Anchor texts are words that you put in between the HTML link tags. For example, you link should read “SEO Web Directory” instead of “Click here”. You are not trying to rank for “Click here”. You are trying to rank for “SEO web directory”. So be sure to do it right.

What this means to the search engines is that an external page has “voted” for you. The more back links you get, the higher your site will rank in the search engines.

A quick way to build back links really quickly is to submit links to web directories. There are literally thousands of web directories on the Internet. To submit a link, go to the most relevant category that you can find on the web directory. Then click on “Add URL” or “Suggest URL”. You will then be able to add your link.

Once the directories approve the links, your website will show up in the web directories, with your target keywords in the anchor texts. The search engines will find these links, and respond accordingly. Soon, you will get higher rankings in the search engines. Enjoy the traffic!

Usage of internet all over the world is on constant rise and newer technologies have come up to make it faster and better. Earlier dial-up connection was used by most of the internet users but now broadband is replacing it. Yet major portion of net users are hooked to dial-up connection for web connection.

Websites would load properly with this connection containing text part, but problem arises in image loading. They slow down the loading time, making the users irritated and restless. Thus balance has to be maintained between the image loading time and right amount of images necessary to attract users.

After making selection of the images you want to upload on your website, then go about optimizing them for decreasing the loading time. During the process of image optimization, all unnecessary information is removed from the file to reduce its size. If it is done in proper format than the appearance of the image would remain same.

Many times the images that you get from stock photo sites or digital cameras are too big in size. Their size can extend upto 2000 pixels high and 3200 pixels wide, which is very big for any web page. Whereas for a site an image should be wide between 200-400 pixels. Maintaining this size would place the picture in proper format on the web page and also leave enough space for menus and content.

The large images can be cropped and made smaller by using Photoshop tool or any other image editor. Thus when the pixel size is reduced, the quality remains the same and size also decreases. There is one more method of decreasing image size, by saving the picture in a particular format when doing website designing.

After that re-save them as JPEG images, this format eliminates the unnecessary information without affecting the visual quality of it. The format in which you save the picture affects the manner its being perceived, as a logo or a image. The reason behind is pictures that are saved in JPEG format have better color quality. A logo that has more number of flat areas of color should be saved in GIF for image optimization.

We all know that images are an integral part of every website, all text site is never liked by the users. Thus in order to attract the users they are to be used, here you can save on the loading time by carrying out image optimization.

Bad SEO or ‘Black Hat SEO’ includes the use of keyword stuffed doorway or gateway pages, cloaked and redirected pages, link farms and a whole host of other search engine UNfriendly tactics.

Most ‘Black Hat SEO’ consultants make huge amounts of money. This is due to the fact that it takes a relatively small amount of time and energy to successfully optimise customer web pages, using unpopular keywords or keyword stuffed doorway pages. Of course unpopular keywords are rarely searched and receive virtually no visitors or sales. Keyword stuffed doorway pages are worse still as eventually the customers’ website suffers negative results in the search engines in ways that are sometimes irreversible, including permanent exclusion.
By the time this all becomes apparent to the client the unscrupulous SEO consultant has received payment and already moved on to the next unwary victim.

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Good SEO or Clever SEO as we like to call it requires a carefully planned structure and strategy to achieve desired results. This structure will take time to formulate as it requires days of dedicated competitor, client and keyword analysis. Once a strategy is decided then even more time is spent implementing this into a client’s web presence as an initial set-up.

Actual website optimisation should be considered an ongoing process, which continues to improve the clients’ web presence continually month by month. A good SEO solution will normally include a 9 or 12 month contract after set-up, with an option to renew at the end of the contract period. The monthly optimisation is used to improve on each previous month’s performance by following the websites’ original structure and strategy during set-up.

In other words a constant flow of freshly optimised sub pages, web content, hyper links and external content is added each month to maintain and improve results.