Category: web industry


Issy Website Design Taunton, are proud to introduce SEVEN more happy website design clients.

Gospel Rock | Gospel Rock Talent search for Christian Musicians and Singers. Oldham. www.gospelrock.co.uk

S’airam Professional Framers | Professional image, shirt and canvas framers in Malta. www.sairam.com.mt

Your Front Door | Family Finance & Benefits Specialists in Bitton, South Gloucester. www.your-front-door.co.uk

Buckshaw Swim | STA and ASA qualified freelance swimming teachers, throughout the Northwest. www.buckshawswim.co.uk

Jalalabad 2 | Authentic Indian Cuisine, Takeaway and Event Caterers in Ilford, Essex. www.jcuisine.co.uk

Allbright Cleaning | Professional office, domestic and garden cleaning services based in Cardiff. www.allbrightclean.co.uk

Domino Data | Specialising in database management and consultancy services. Northumberland www.dominodata.co.uk

Contact us now for all your website needs – we look forward to to work with you and annocing your website soon.

Issy Website Design Taunton – www.issywebsitedesign.co.uk

When you’re designing websites for a global audience, you need to be aware of cultural differences that will affect the way they are viewed in different parts of the world. You cannot expect the exact same website to be well-received around the globe. You need to adapt your websites to allow for cultural differences and make sure they are equally effective in whichever region you are targeting.

Take your web content global

Content is the most important part of any website. The old saying ‘content is king’ still rings true. There are three main factors you need to consider with regards to your content:

It must be relevant and useful to your target audience. By ensuring that your content is well-written and relevant, you will not only be maintaining quality, but you will also ensure that it can be more effectively translated into other languages.

You need to make sure it is as universally understandable as possible. With 79% of web users not speaking English as their native language, at some point you are going to have to get your content translated if you want your websites to be truly accessible across different cultures. The best way of achieving this is to use a professional translator, but if your budget is tight, you may also consider an online machine translation tool, like Google Translate.

It should be appropriate across many cultures. This applies especially to visual content – you should be aware that some images may be perfectly acceptable in western cultures, but could be offensive in other parts of the world. For example, pictures of scantily-clad models may cause offence in some countries. Even a simple image of someone relaxing with their feet up, which is perfectly OK in most parts of the world, may cause offence in Thailand, where it is unacceptable to show the soles of the feet.

Keywords in a Foreign Language

Even if you decide to use an online translation service to translate the bulk of your website’s content, you should not rely on this method of translation for your keywords. Nor should you use direct dictionary translations. Your keywords are too important to entrust them to these methods of translation – they are just not accurate enough.

To ensure your search engine optimisation (SEO) and pay-per-click (PPC) campaigns are successful in other languages, you need to work with a professional translator to develop a good list of foreign-language keywords. This will save you a great deal of time and money in the long run, because you can be sure that you are targeting the keywords that people are using to search for your product in any market – there’s no point in building a great website if no one can find it.

CSS spans language barriers

Make sure to use CSS as your design tool when building your website, because by doing so, you are keeping the content separate from the design. This makes it far easier to develop versions of your website in different languages – it’s a simple matter of substituting the different translated text into your pre-existing CSS templates. You should also use Unicode UTF-8 character encoding because it is compatible with the widest range of language scripts.

Planning the layout for a global design

You can improve the cross-cultural accessibility of your website by carefully considering its design and layout. One of the main issues here is the fact that not all languages are read from left-to-right. This can impact on the usability of side navigation and sidebar content. For example, a left-hand navigation structure may not be very convenient for someone who reads from right-to-left.

The same principle applies to the theory that the eye is naturally drawn to the top-left area of a web page. For an Arabic reader, it may be the top-right. You can avoid usability issues with your navigation structure by employing a horizontal top navigation, which will be more universally usable.

Choosing colours for a cross-cultural audience

Colour is a very important part of web design, as it can affect the way your websites are perceived by different cultures. Most designers are aware of colour theory, which tells us that different colours can have different psychological effects on the people viewing them, and that the psychological impact of colour is strongly influenced by cultural factors. Put simply, colours mean different things to different people depending on their cultural viewpoint.

For example, in Islamic countries green usually has an important religious significance, whereas in Western cultures it may be more suggestive of environmental issues. In Korea, a name written in red indicates that the person is dead. You should examine your use of colour carefully to ensure you don’t make any cultural faux pas.

Put simply, cross-cultural web design is about being aware of the possible pitfalls highlighted here, and ensuring your websites are accessible to as many cultures as possible, a sensible move to take considering the increased internationalisation of the internet.

Issy Website Design offers a complete package of affordable website design and development.

We are known for our design style, which is backed up with a easy and free flowing content and latest technical know-how. Not only do we provide affordable web site design but also search engine friendly designs.

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A professional website design and web development company does not limit its service in building up your website but also extends its services to proper strategic Search Engine Marketing of your web presence to the potential online clientele.

We pride ourselves in creating individual websites for individual companies whether in Taunton, Somerset, Bristol, Exeter or beyond. Indeed we have international clients as well.

From the initial process of taking inputs from clients, planning on the basis of such inputs to final implementation and testing all are done using latest web designing techniques and skills.

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Each year, the battle for television ratings begins. Networks unveil their latest creations, jockeying for position in the ratings race, doing everything and anything within their means to gain and keep as many viewers as possible. Months, sometimes years of planning, preparation, marketing, shooting, and editing are laid bare on the “tube” for all to see. Some shows fail miserably and are cancelled after a few months. Others thrive, and become the next big thing. They all hope to become the next American Idol.

Television broadcasts continue to have a major impact on society — both in positive and negative ways. Whether you have a long-standing love affair with your television set, or you just use it to kill the monotony when you’re taking a break from the internet, I’m sure you’ll agree that, due to the overwhelming impact TV has had on modern society (and on television producers’ pocketbooks), techniques and principles unique to television broadcast production and marketing are worth examining.

Let’s see if there are lessons to be learned from the television broadcasting medium that can be applied to web development, design, and related fields.

Don't Touch That Dial

Don't Touch That Dial

Pre-Production

Before a television show is actually produced (that is, filmed and edited), a large amount of pre-production work is done to ensure that the entire process will run smoothly and achieve a desired result. Pre-production work for television might include storyboarding, script writing, budget planning, preparing special effects, casting guest stars, arranging for stunts, as well as creating sets, props, and costumes. Only after such preparation can a polished and interesting product be realized.

Dont Start Shooting Yet...

Don’t Start Shooting Before You Prepare the Script

How can you apply pre-production methods in web development and design? If you’re designing a site from scratch, you might be tempted to jump into Photoshop without giving any forethought to the design. Have you researched the competition? Have you sketched some ideas on paper? Have you identified the target audience? Have you thought beforehand about particular design principles that would work in the context of the product or service being offered? Preparing answers to such questions can significantly impact the direction the design will ultimately take and the success it achieves.

What if the project is a simple blog post or article? Have you thoroughly researched the topic? Have you ensured that the same topic has not been covered ad nauseam throughout the blogosphere? Have you chosen your main points? In most cases, to create a solid, polished piece, many of those tasks should be completed before opening up your word processor.

Whatever project you’re working on, following the example of television broadcasts by integrating pre-production into your work strategy will likely have a large impact on your project’s final result.

The web looks very different today than it did 10 years ago.

Dr Nielsen has strong opinions about what works...

Dr Nielsen has strong opinions about what works...

Back in 1994, Yahoo had only just launched, most websites were text-based and Amazon, Google and eBay had yet to appear.

But, says usability guru Dr Jakob Nielsen, some things have stayed constant in that decade, namely the principles of what makes a site easy to use.

Dr Nielsen has looked back at a decade of work on usability and considered whether the 34 core guidelines drawn up back then are relevant to the web of today.

“Roughly 80% of the things we found 10 years ago are still an issue today,” he said.

“Some have gone away because users have changed and 10% have changed because technology has changed.”

Sites for sore eyes

...and what doesn't work on the web

...and what doesn't work on the web

Some design crimes, such as splash screens that get between a user and the site they are trying to visit, and web designers indulging their artistic urges have almost disappeared, said Dr Nielsen.

“But there’s great stability on usability concerns,” he told the BBC News website.

Dr Nielsen said the basic principles of usability, centring on ease of use and clear thinking about a site’s total design, were as important as ever.

“It’s necessary to be aware of these things as issues because they remain as such,” he said.

They are still important because the net has not changed as much as people thought it would.

“A lot of people thought that design and usability was only a temporary problem because broadband was taking off,” he said. “But there are a very small number of cases where usability issues go away because you have broadband.”

Design decision

Dr Nielsen said the success of sites such as Google, Amazon, eBay and Yahoo showed that close attention to design and user needs was important.

“Those four sites are extremely profitable and extremely successful,” said Dr Nielsen, adding that they have largely defined commercial success on the net.

“All are based on user empowerment and make it easy for people to do things on the internet,” he said.

“They are making simple but powerful tools available to the user.

“None of them have a fancy or glamorous look,” he added, declaring himself surprised that these sites have not been more widely copied.

In the future, Dr Nielsen believes that search engines will play an even bigger part in helping people get to grips with the huge amount of information online.

“They are becoming like the operating system to the internet,” he said.

But, he said, the fact that they are useful now does not mean that they could not do better.

Currently, he said, search sites did not do a very good job of describing the information that they return in response to queries. Often people had to look at a website just to judge whether it was useful or not.

Tools that watch the behaviour of people on websites to see what they actually find useful could also help refine results.

Research by Dr Nielsen shows that people are getting more sophisticated in their use of search engines.

The latest statistics on how many words people use on search engines shows that, on average, they use 2.2 terms. In 1994 only 1.3 words were used.

I think it's amazing that we have seen a doubling in a 10-year period of those search terms “I think it’s amazing that we have seen a doubling in a 10-year period of those search terms,” said Dr Nielsen.

You can hear more from Jakob Nielsen and web design on the BBC World Service programme, Go Digital

1. SEO Only.

Some clients are strictly interested in kicking off an SEO campaign, usually for a few basic reasons. They often have tried pay-per-click and decided it didn’t work, so they aren’t interested in trying it again in the foreseeable future (whether the initial campaign was set up effectively and the channel should be revisited is a subject for future discussion). They also often feel that since they themselves ignore PPC ads on the right hand side of the page, everyone else must do the same.

While there’s nothing inherently wrong with pursuing search engine optimization exclusively, it can take awhile to achieve rankings for competitive, profitable keyphrases, and there’s simply no way for your search engine marketing company to accurately predict (as they probably can with some degree of accuracy with PPC advertising) exactly what the initial results will be, and precisely when they will appear. However, for companies which do not have an immediate sense of urgency in their online marketing initiatives and who for whatever reason do not want to pursue PPC, organic SEO still offers a great, albeit slightly delayed, return on investment.

2. PPC Only.

Alternatively, a search engine marketing company may encounter the clients who are primarily interested in PPC… and nothing else. Even with a limited spend, clients can turn their campaigns on and off as needed, making market segments easier to control than with an SEO campaign. Pay-per-click also allows clients to achieve a somewhat predictable ROI if the campaign is managed effectively: “If I spend X, I’ll get back Y.”

The clients that fall within the ‘PPC advertising only’ category may have worked with a search engine marketing company before, pursuing SEO exclusively, and achieved less than stellar results. Despite all the positive press hyping up what search engine optimization can do for website visibility in recent years, it still tends to be viewed as more voodoo than science by most companies pursuing online marketing for the first time. With such companies, organic SEO is usually a topic we broach after achieving success with PPC.

3. SEO with PPC Stopgap.

The first and most common question a search engine marketing company may hear concerning an SEO campaign is how long it will take to achieve results. Naturally, clients want to be able to see the investment almost immediately.

This is where the PPC stopgap approach comes in. Though a client’s budget is usually fixed, they are often willing to spend a little more on the front end to see immediate results. Once positive results are evident, PPC spending is scaled back as SEO takes hold. An advantage of this approach to clients with limited budgets is that it can be managed on a very granular level. When top organic results are achieved for a given keyphrase, PPC bidding for that term can cease. Over time, PPC expenditures can theoretically be eliminated entirely. This model appeals to those who want a wide range of coverage and immediate results but have a fixed monthly budget that they do not control.

4. Hybrid Model.

A hybrid model is similar to a stopgap model, except that the client has no intention of eventually leaving the PPC arena entirely. Rather, the client has their search engine marketing company do a full on optimization AND paid search campaign at the outset, with the expectation that PPC costs will be reduced but not eliminated as the organic campaign takes hold.

In this model, a client recognizes that in an organic SEO campaign, they will be limited in the number of keyphrases that they can target by the amount of real estate on their website. With a PPC campaign, however, there is no downside to targeting thousands upon thousands of relevant “long tail” keyphrases, that is, search terms that are comprised of longer strings of words. Using the hybrid model, a company removes keyphrases from the PPC campaign on a granular level as they achieve top organic results for those phrases, but continue to bid on keyphrases that the site does not currently target.

5. Full Out SEM.

This approach calls for both SEO and PPC initiatives running at full speed. These types of clients are generally those that consider these two efforts as separate ‘beasts’ and frankly believe that showing up highly in both channels is a good thing … as long as the return justifies the spend.

These clients are happy to spend as much as possible with their search engine marketing company and do not usually have a set marketing budget – just strict ROI objectives. As long as each channel is performing within acceptable ranges, they are happy to reap the benefits. Generally, they treat the two disciplines as unique channels and monitor the results independently.

Choosing the Right Model

Which approach is right? It depends (you weren’t expecting a definitive answer, right?). The decision between SEO efforts vs. PPC advertising depends on means, goals, budget, comfort level, corporate restrictions, and many other elements. Keep in mind that these are only five possible models that we often encounter. Many clients do not fit neatly into any of these scenarios. Some clients may start out with one option and evolve into another. Some switch back and forth depending on their own ever-changing situation. The most important thing is to be aware of your options and pursue a path that fits your current goals.

With more than 120 million blogs in existence, how do people find YOUR content on the Internet? The key starts with great search engine optimization (SEO), which is an art and a science that helps search engines discover your content and understand how relevant it is to specific search queries.

You can blog your heart out, but if you don’t have good SEO, then odds are you won’t have many readers.  Luckily, the WordPress (WordPress) plugin community values SEO and has developed a number of plugins to help. Here are 20 of the best SEO plugins to help you choose the right tags, tell search robots what to work on, optimize your post titles and more.

20 Best WordPress addons

20 Best WordPress addons

All in One SEO Pack – One of the most popular plugins ever for WordPress, this plugin does a bit of everything for you from helping choose the best post title and keywords, to helping you avoid duplicate content and more.

Automatic SEO Links – Automatic SEO Links allows you to choose a word or phrase for automatic linking, both internal and external, set anchor text, choose if it should be “nofollow” or not, and more.  One of the best features of this plugin is that it will only do this for the first occurrence of a word in a post so you don’t have to worry about spamming your post with numerous links to the same thing.

Google XML Sitemaps – An essential tool in any blogger’s armory of SEO tools.  While the name only mentions “Google (Google),” this plugin creates an XML-sitemap that can be read by Ask, MSN and Yahoo also.

HeadSpace2 – This plugin allows you to install all sorts of meta-data, add specific JavaScript and CSS to pages, suggests tags for your posts and a whole lot more.

Meta Robots WordPress plugin – An easy solution for adding robot metadata to any page you choose on your blog.  You can use it to make your front page links into “nofollows,” prevent indexing of search pages, disable author and date-based archives, prevent indexing of your login page and numerous other features.

Nofollow Case by Case – This plugin allows you to strip the “nofollow” command from your comments, and then you can apply it to only the comments you don’t wish to support.

Platinum SEO Plugin – The Platinum SEO Plugin offers you such features as automatic 301 redirects for permalink changes, auto-generation of META tags, post slug optimization, help in avoiding duplicate content and a host of other features.

Redirection – For any number of reasons you sometimes need to move a page from one spot on your blog to another, but then you risk losing that page’s status in search results.  Redirection helps you with your 301 redirects, captures a log of 404s so you can work on correcting them, sets up an RSS feed for errors and more.

SEO Blogroll – Do you worry that the people you link to in your blogroll are feeding off of your PageRank?  With SEO Blogroll you can make separate sections for various groupings of links, with an unlimited number in each, and all of them will receive the “nofollow” attribute.

SEO for Paged Comments – With the introduction of paged comments in WordPress 2.7, there was a potential problem with search engines thinking you had duplicate content as the post would appear on each page.  This plugin aims to take care of this issue for you until the folks at WordPress change things up.

SEO friendly and HTML valid subheadings – Some themes for WordPress will confuse your sub-header tags based on the page they are to be displayed on, but this plugin will automatically reset them to make them more SEO friendly by moving them down one spot in the hierarchical tree.  In other words, h2 becomes h3, h3 becomes h4 and so on.

SEO Friendly Images – Images can be a great source of traffic as people search for images of various subjects, and this plugin helps you with making sure that you have “alt” and “title” tags on all of your images so that the search engines can properly index them.

SEO No Duplicate WordPress Plugin – If you must have duplicate content on your site for whatever reason, SEO No Duplicate will allow you to state which version of the post search engines should index while ignoring the others.

SEO Post Link – The post slug is the blog title you see in a browser’s URL bar, and if it’s too long, search engines won’t take a liking to it.  SEO Post Link comes with an already populated list of words to cut from a title when it turns into a URL to make your post addresses that much friendlier.  You can set it so that it’s limited to a certain number of characters, cut short words, cut unnecessary words and more.

SEO Smart Links – Interlinking your blog can be the key to getting more people to read more of your posts, but it is time consuming and tedious to do it by hand.  SEO Smart Links does this for you automatically when you tell it what words to link to what URLs, and it also allows you to set “nofollow” and “open in window” comands for the links.

SEO Tag Cloud Widget – Love ‘em or hate ‘em, a lot of people use tag clouds on their blogs.  Since their inception they have been fairly unreadable by search engines, but with this plugin they will be converted to an SEO-friendly HTML markup that can be indexed.

SEO Title Tag – Your tags are an important part of your site for making sure that search engines know where to place your posts, and SEO Title Tag focuses exclusively on this.  Unlike some other plugins, and WordPress itself, this extension will allow you to add tags to your pages, your main page and even any URL anywhere on your site.

SEO Title Tags

SEO Title Tags

Simple Tags – An extremely popular plugin that focuses on helping you choose the best tags for your posts by offering suggestions, auto-completion of tags as you type, an AJAX admin interface, mass tag editing and a whole lot more.

Sitemap Generator – This is a more customizable sitemap generator than most with options to support multi-level categories and pages, category/page exclusion, permalink support, choices on what to display, options to show number of comments and more.

TGFI.net SEO WordPress Plugin – This particular plugin will do most of the usual SEO work of optimizing titles and keywords, but it adds a unique twist as it is mainly directed at people who use WordPress as a CMS.

The following tips are not necessarily in order of importance, but are in the order you should consider when building a new website from scratch. My top 10 tips ranked by order of importance for high rankings are displayed elsewhere.

1: Know your geographic market and ensure your domain has the correct TLD.
If your primary market is the UK it is important to use a .UK TLD and ideally have your domain hosted on UK based servers.

2: Include keyword in Domain name (using hyphens if necessary).
This doesn’t mean having a domain name like keyword-keyword-keyword-keyword.com try to stick to the one hyphen and not read as spammy. A good example is a site that sells wheelchair ramps with the URL of the site being http://www.wheelchair-ramps.co.uk

3: Create as much content about your products or subject as you can.
After doing this divide in to 4 or 5 sections (this will help later when creating your navigation structure)

4: AFTER you have your site content start keyword researching
There are tools you can use for keyword research; Wordtracker and The Google AdWords Keyword Tool to name but two. I personally use a combination of the Google Keyword Tool, Google LSI and T.J. Common Sense.

5: Decide on 4 or 5 primary keywords to use as main sub-sections
Ideally have an idea of 4 or 5 main keywords, call them your Primary Keywords and then try to position secondary keywords with the Primary Word most closely associated with it.

6: Sit down and sketch out your navigation system
Put a lot of time in to this and play around until it is right, use Primary Keyword as headers for 5 main Sub-sections and use secondary keywords as headers for content pages under each Primary Keyword

7: Re-write content using knowledge previously gained about keywords and phrases
This doesn’t mean totally re-writing and stuffing the page with keywords, it requires writing paragraphs ensuring the right phrases are in the right places but isn’t obvious that the phrases are written for the search engines. Do not write too much information on each page and do not stray of in to writing about something else.

8: Structure each individual page
With your content rich, keyword balanced page written, you now have to create the page structure. Each page should be seen as an individual website.
Starting from the top,
* Page title should reflect the content of the Page ensuring you use the primary keyword for that Page
* Meta keyword tags, (although not overly important), should list 4 or 5 individual keywords related to the Page you have created.
* Meta Description tags, this should be a short concise description describing what the Page is about. This is very important as a selling point as you can manipulate the search engines in to displaying this when the person searches for the keyword used in the description. A favourite of mine is “Provides information about the latest KEYWORD now in stock and available online” or words suitable for the product.
* Avoid bloated code by using external style sheets and minimum coding.
* Main page layout was previously discussed whilst sketching the navigation system, but it is important that all links are seen by the engines and are using the correct anchor text related to the pages they are pointing too. Avoid using javascipt for links and if you have to use images ensure you use the correct alt attributes. If the page has too many links on it and looks messy this can be overcome by using a combination of css and javascript to create drop down boxes, but should only be used if you know what you are doing. If you have the opposite problem, and want to include links on the page but not necessarily have search engines follow them, this can be achieved using drop down option boxes.
* With yout general layout and your linking structure sorted you should now sort out your headings. The main page heading of the page should use your Keywords and be in H1 Tags, this should be followed by your most important paragraph, ideally working down the page you should use secondary headers from h2 to h4 (always using the keywords if possible)
* If you have used images on your page ensure keywords in the Alt attributes, this doesn’t mean keyword stuff them but just describe the image using the keyword.

9: Proof read your completed page and get a 2nd opinion
With your page completed try and get someone to check it for you to see if it reads to spammy and to see if you have missed out any obvious key phrases that should be on the page.

10: Construct your site.
With the previous procedure completed for all pages it’s now time to put the site together. Simply use the previously devised linking structure, group similar pages together under appropriate sub headings and ensure all links are active and using correct anchor text.

One Size Doesn’t Fit All

Everybody uses the Web differently, so why should your browser be exactly like the next guy’s? Whether you’re into chatting, cooking or coding, Firefox has more than 6,000 add-ons to help you customize it to fit your exact needs. Plus thousands of Personas to instantly change the way it looks.

More Ways to Keep You Safe

Keeping you safe while you surf is our top priority, which is why we’ve upgraded our anti-phishing and anti-malware technologies and have added private browsing and “forget this site” options to ensure your privacy.

Plus, our open source security process means we have experts around the globe working around the clock to keep you (and your personal information) safe.

Speed You Can Really Use

We’re constantly optimizing Firefox to be great for the way you use the web – things like making new tabs open up more quickly, or having the Awesome Bar provide results even faster. In the end, it’s about getting you where you need to go as quickly and easily as possible.

Made for the Way You Use the Web

We’ve packed Firefox full of cool features to make sure you get the most out of the modern web. Whether it’s the Awesome Bar for convenience, instant site ID for security or a faster JavaScript engine for performance, our goal is deliver better browsing every step of the way.

Making the Web Better

We believe the Internet is a public resource that must remain open and accessible to all. As public benefit software, every Firefox download supports the Mozilla mission of encouraging choice, innovation and opportunity on the Web.

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