Tag Archive: Yahoo


Google has had its search options available for about a year, but they have not been in the face of the user like the newly redesigned SERP is. With this new design, users don’t have any choice but to notice the options that are available. It’s not too different from Bing or Yahoo in that respect (Danny Sullivan notes that Ask pioneered this design). The difference is that way more people search with Google on a regular basis (in fact, last month Google reportedly dominated the search market by even more than usual).

SEO Strategies and Increased Engagement from Searchers

The new SERPs may shake up SEO efforts, simply because users will start going to the different options Google provides them, taking them to different sets of results. Now that the options are in the limelight, users are more likely to use them.

Yahoo tells us when they added features to their left-hand navigation bar, engagement increased. “We’ve been steadily adding more filtering options and relevant search suggestions to our left-hand navigation bar…and have seen engagement and click-throughs for those features double over the past seven months.” I can’t imagine why Google wouldn’t also see an engagement increase for certain features that are now more visible.

It’s going to come down to evaluating the different options for any given query that you wish to rank for, and focusing efforts upon those. I’ll refer back to the article I posted shortly after Google launched its search options in the first place you can find some tips in that. The same general thinking still applies, but it just got more important.

New SERPs Make Social Even More Important
The options in the left panel pull from “everything” – classic Google results (universal, organic, paid, etc.), blogs from Google Blog Search, Books from Google Books (which includes magazines), Images from Google Image Search, News from Google News, Maps from Google Maps, Shopping from Google Product Search, Videos from Google Video (which includes videos from YouTube and other sources), and Updates from Google’s real-time search.

That last one is of particular note, because before users generally only saw Google’s real-time search in action on select newsy queries unless they hunted them down. Real-time search for any query is now much more accessible, which makes real-time search a bigger deal for search marketing (here’s some tips for getting found in real-time search). Here’s how Google ranks tweets.

Social interactions are becoming more important. The new SERPs also place much more emphasis on social search results. The same goes for location. You’ll notice “nearby” is one of the options. Discussions is another option. Google appears to draw from a variety of sources for this one, but it stands to reason that engaging in conversation throughout the web has some value to Google’s results. There are definitely a lot of results from forums in these results – another reason forum participation can be a valuable use of your time. Forums and Q&A are actually a couple of sub-options, but I’ve seen blog posts in the discussions results too.

Complete List of Best SEO-Tools

What are the best ways to boost your position in search engines? What keywords should you use on your web-pages? And which tools should you use to improve the quality of backlinks, link popularity and Google Pagerank?
We deliver answers.
Here is the list of the most useful SEO-tools you might be willing to use, developing and optimizing your next web-site.
Our personal choice: 156 Seo Tools – one of the most comprehesive lists with essential SEO-references and tools. For even more resources check out the SEO section of The Web-Developer’s Handbook. Links checked: May/11 2008

Alexa

Backlink

  • Anchor Text Backlink Checker
    This tool is to check your backlinks and the anchor text used in those backlinks.
  • Backlink Analyzer
    Research and analyze websites for link quality. Checks for Indexed Pages, Links to Website, EDU & .GOV Links, Domain Age & Expiration, Google PageRank, Alexa Traffic Rank, DMOZ Listing
  • Backlink Anchor Text Analyzer
    This tools help you determine the backlinks of your website and link text used by your backlinks to Link to your website
  • Backlink Builder
    Building Quality backlinks is one of the most important factors in Search Engine Optimization…

Domain Popularity, Domain Stats Tools…

  • Domain Age Tool
    This tools displays the approximate age of a website on the Internet and allows you to view how the website looked when it first started
  • Domain Dossier
    Investigate domains and IP addresses
  • Domain Popularity
    This tool shows you all backlinks for the given domain, including up to 10 subpages per backlinking domain, host IP and Google PageRank
  • Domain Stats Tool
    This tool helps you get all kind of statistics of your competitor’s domains. The statistics include Alexa Taffic Rank, Age of the domains, Yahoo WebRank, Dmoz listings, count of backlinks and number of pages indexed in Search Engines like Google, Yahoo, Msn etc.
  • HTTP / HTTPS Header Check
    This tools allow you to inspect the HTTP headers that the web server returns when requesting a URL. Works with HTTP and HTTPS URLs
  • View HTTP Headers
    This little tool lets you view the HTTP headers for a HTTP request
  • View HTTP Path
    This little tool lets you view the path/redirects a request takes to get fulfilled

Google Page Rank Checker, Adwords Keyword Tools,Google Banned Tools…

  • Advanced Google searches
    Use this tool to search google in many special ways. A useful resource for search engine optimization (especially keyword research) among other things
  • Check Google Pagerank
    Now you can check the Google PageRank of any web page without installing the Google toolbar
  • Check PageRank by Google data center
    With this tool you can check the PageRank from different data centers
  • Free Google Adsense Keywords & YPN Keywords Search Tool
    With the ability to search a growing database of tens of thousands of high-dollar Adsense keywords, Iotaweb allows publishers to find the keywords and key phrases that will allow them to focus their content to monetize their site most effectively.
  • Google Adwords Keyword Tool
    Keyword tool from Google that provides Specific and Similar keywords.
  • Google Banned Tool
    This tool uses two methods to check to see if a URL you enter is in the Google database. Its a great way to check to see if you have been banned by Google for various reasons….
  • Google Keyword Ranking Tool
    Search with list of keywords from differnet Google search sites
  • Google Page Rank Checker
    Instantly check the PageRank of any website or web page
  • Google Page Rank Checker
    A simple tool that checks and your PageRank so you can display it on your website
  • Google Sets
    Automatically create sets of items from a few examples.
  • PageRank Authenticity Check
    This tool shows you the PageRank of a given domain. Also the PageRank will be checked of authenticity
  • Page Rank Tool
    Our PageRank Tool will query and return the Google PageRank values for submitted URL from various Google datacenters…
  • Visual PageRank
    The Visual PageRank – Tool shows all links and there corresponding PageRanks

Keyword Analysis Tool, Keyword Density, Keyword Suggestion Tools…

  • McDar Keyword Analysis Tool
    Enter URL and keyword, it will display Pagerank and Back links pages for the Top 10 websites.
  • Keyword Density
    This tool shows you how often appears which word in content of given domain
  • Keyword Density
    The keyword density tool is useful for helping webmasters and SEOs achieve their optimum keyword density for a set of key terms.
  • Keyword Density Checker
    Keyword Density is the percentage of occurrence of your keywords to the text in the rest of your webpage. This tool will crawl the specified URL, extract text as a search engine would, remove common stop words and Analyze the density of the keywords.
  • Keyword Difficulty Tool
    The keyword difficulty tool is used to analyze the competitive landscape of a particular search term or phrase, this tool issues a percentage score and provides a detailed analysis of the top ranking sites at Google and Yahoo…
  • KwMap.net
    A Keyword Map For the Whole Internet
  • Keyword Suggestion Tool
    This keyword suggestion tool will help you with the choosing of the right keywords for your website. You can see which keyword combinations are more popular and also get ideas for more keyword combinations..
  • Website Keyword Suggestions
    This tools tries to determine the theme of your website and provides keyword suggestions along with keyword traffic estimates.
  • Ontology Finder
    Related Keywords Lookup Tool

Link Popularity Check, Site Link Analyzer, Link Value…

  • Deep Link Ratio Tool
    This tool was created to analyze how the deep link ratio of a site affects its rank in search engines. We can use this tool to compare the DLRs for the best ranking sites for a search phrase.
  • Link Popularity Check
    Link popularity check is one of the best ways to quantifiably and independently measure your website’s online awareness and overall visibility…
  • Link Popularity Checker
    The Link Popularity Checker tells you how many websites are linking to yours…
  • LINK VALIDATION SPIDER
    Free Online Broken Link Checker
  • Link Price Calculator
    This tools will help you determine the approximate amount you should be paying (or charging) per month for a text link (ad) from each and every page of the specified website
  • Link Value
    This tool calculates the link value per month of a given website.
  • Reciprocal Link Check
    This tool helps you ensure that your link partners are linking back to your website. It also determines the anchor text used by your link partners to link to your website.
  • Site Link Analyzer
    This tool will analyze a given web page and return a table of data containing columns of outbound links and their associated anchor text…
  • The Link Reputation Measurement Tool
    Reveals backlinks pointing to your target url along with the following: Link Survey – Link Reputation Score – Text used in links pointing to you – Alexa traffic analysis for the site corresponding to each backlink
  • Outbound Links
    This tool shows every outgoing link from the given domain. Separated in external and internal links

Meta Tag Generators

  • Meta Tag Generator
    Our Meta Tag Generator will read the page you specify, remove common words from it, and pick the most used words on the page. It will then generate a Meta Keywords tag using the words it has found…
  • Meta Tag Generator
    Use this tool to generate a search engine friendly Head Tag for your web site
  • Title & Meta Tags Generator
    his code generator will build the title and meta tags for your site to help improve your website’s search engine ranking using our Meta Tag Generator

Miscellaneous Tools

  • Directory Submission Manager
    Use this free tool to track your submissions to various web directories….
  • Copyscape
    Search for copies of your page on the Web
  • Site Analysis including Link Popularity
    This tool generates a complete site analysis e.g. amount of backlinks, indexed sites, Google PageRank and also if your domain is listed in DMOZ and Yahoo directory
  • Sitemap Generator
    Create your Google Sitemap Online
  • Similar Page Checker
    Search Engines are known to penalize websites that contain Duplicate / Similar content. Your content could be similar to other websites on the Internet, or pages from within your own website could be similar to each other. This tool allows you to determine the percentage of similarity between two pages
  • Speedtester
    This tool shows the duration of a given website. This value can be used for showing how long a website take to load and if it is better to optimize the website or change a (slow) ISP.
  • mod_rewrite RewriteRule Generator
    Our mod_rewrite RewriteRule generator will take a dynamic url given to it, and generate the correct syntax to place in a .htaccess file to allow the url to be rewritten in a spiderable format
  • URL Rewrite (mod_rewrite)
    With this tool you can generate dynamic urls to search engine friendly urls..
  • URL Rewriting Tool
    Create Search Engine Friendly URLs
  • User Agent Cloaking Detector
    This tool simulates the Googlebot (based on User-Agent) to detect cloaked content
  • What is Hosted on that IP
    This little tool lets you view the virtual hosts on a particular IP

Search Engine Position Checker, Spider Simulator, Ranking Report, SERP Tracker

  • Google vs Yahoo Graph
    This tool looks at the results from Yahoo and Google, finds the similarities and then gives you a graphical display of what results are in both search engines
  • Search Engine Position Checker
    The Search Engine Position Checker tool will automatically query the search engines you specify and check if your URL appears in the first 50 results for your chosen keywords….
  • Search Engine Spider Simulator
    With this tool you see all informations a search engine spider receive from a website.
  • Marketleap Search Engine Verification Tool
    Our verification tool checks to see if your site is in the top three pages of a search engine result for a specific keyword
  • Number of pages indexed
    This tool will generate a report showing how many pages of your website has been indexed by the search engines so far. It supports all major search engines: Google, Yahoo, MSN, Alltheweb, Hotbot and AltaVista.
  • Search Engine Ranking Report
    Input key phrase list get Google rankings
  • Serps Position
    Use this tool to find out, on which position your domain is ranked for the given keyword and compare the first 100 results by Google, search.MSN and Yahoo.
  • SERP Tracker
    The SERP Tracker reports on search engine results and charts performance over time

SEO Analyzer, Scanner

  • Free SEO Tools
    SEOToolSet
  • Cool SEO Tool!
    This internet marketing tool checks the top 10 sites that rank in Google. After that, it checks to see how those 10 sites rank in Yahoo and in MSN….
  • SEO Analyzer
    The SEO Analyzer is a FREE tool that uses a sophisticated algorithm that detects how optimized your web design is for search engines
  • SEO Scanner
    An all-in-one advanced SEO analysis, tracking, and reporting tool

Robots.txt Tools

The web looks very different today than it did 10 years ago.

Dr Nielsen has strong opinions about what works...

Dr Nielsen has strong opinions about what works...

Back in 1994, Yahoo had only just launched, most websites were text-based and Amazon, Google and eBay had yet to appear.

But, says usability guru Dr Jakob Nielsen, some things have stayed constant in that decade, namely the principles of what makes a site easy to use.

Dr Nielsen has looked back at a decade of work on usability and considered whether the 34 core guidelines drawn up back then are relevant to the web of today.

“Roughly 80% of the things we found 10 years ago are still an issue today,” he said.

“Some have gone away because users have changed and 10% have changed because technology has changed.”

Sites for sore eyes

...and what doesn't work on the web

...and what doesn't work on the web

Some design crimes, such as splash screens that get between a user and the site they are trying to visit, and web designers indulging their artistic urges have almost disappeared, said Dr Nielsen.

“But there’s great stability on usability concerns,” he told the BBC News website.

Dr Nielsen said the basic principles of usability, centring on ease of use and clear thinking about a site’s total design, were as important as ever.

“It’s necessary to be aware of these things as issues because they remain as such,” he said.

They are still important because the net has not changed as much as people thought it would.

“A lot of people thought that design and usability was only a temporary problem because broadband was taking off,” he said. “But there are a very small number of cases where usability issues go away because you have broadband.”

Design decision

Dr Nielsen said the success of sites such as Google, Amazon, eBay and Yahoo showed that close attention to design and user needs was important.

“Those four sites are extremely profitable and extremely successful,” said Dr Nielsen, adding that they have largely defined commercial success on the net.

“All are based on user empowerment and make it easy for people to do things on the internet,” he said.

“They are making simple but powerful tools available to the user.

“None of them have a fancy or glamorous look,” he added, declaring himself surprised that these sites have not been more widely copied.

In the future, Dr Nielsen believes that search engines will play an even bigger part in helping people get to grips with the huge amount of information online.

“They are becoming like the operating system to the internet,” he said.

But, he said, the fact that they are useful now does not mean that they could not do better.

Currently, he said, search sites did not do a very good job of describing the information that they return in response to queries. Often people had to look at a website just to judge whether it was useful or not.

Tools that watch the behaviour of people on websites to see what they actually find useful could also help refine results.

Research by Dr Nielsen shows that people are getting more sophisticated in their use of search engines.

The latest statistics on how many words people use on search engines shows that, on average, they use 2.2 terms. In 1994 only 1.3 words were used.

I think it's amazing that we have seen a doubling in a 10-year period of those search terms “I think it’s amazing that we have seen a doubling in a 10-year period of those search terms,” said Dr Nielsen.

You can hear more from Jakob Nielsen and web design on the BBC World Service programme, Go Digital