Tag Archive: SEO Strategies


Google has had its search options available for about a year, but they have not been in the face of the user like the newly redesigned SERP is. With this new design, users don’t have any choice but to notice the options that are available. It’s not too different from Bing or Yahoo in that respect (Danny Sullivan notes that Ask pioneered this design). The difference is that way more people search with Google on a regular basis (in fact, last month Google reportedly dominated the search market by even more than usual).

SEO Strategies and Increased Engagement from Searchers

The new SERPs may shake up SEO efforts, simply because users will start going to the different options Google provides them, taking them to different sets of results. Now that the options are in the limelight, users are more likely to use them.

Yahoo tells us when they added features to their left-hand navigation bar, engagement increased. “We’ve been steadily adding more filtering options and relevant search suggestions to our left-hand navigation bar…and have seen engagement and click-throughs for those features double over the past seven months.” I can’t imagine why Google wouldn’t also see an engagement increase for certain features that are now more visible.

It’s going to come down to evaluating the different options for any given query that you wish to rank for, and focusing efforts upon those. I’ll refer back to the article I posted shortly after Google launched its search options in the first place you can find some tips in that. The same general thinking still applies, but it just got more important.

New SERPs Make Social Even More Important
The options in the left panel pull from “everything” – classic Google results (universal, organic, paid, etc.), blogs from Google Blog Search, Books from Google Books (which includes magazines), Images from Google Image Search, News from Google News, Maps from Google Maps, Shopping from Google Product Search, Videos from Google Video (which includes videos from YouTube and other sources), and Updates from Google’s real-time search.

That last one is of particular note, because before users generally only saw Google’s real-time search in action on select newsy queries unless they hunted them down. Real-time search for any query is now much more accessible, which makes real-time search a bigger deal for search marketing (here’s some tips for getting found in real-time search). Here’s how Google ranks tweets.

Social interactions are becoming more important. The new SERPs also place much more emphasis on social search results. The same goes for location. You’ll notice “nearby” is one of the options. Discussions is another option. Google appears to draw from a variety of sources for this one, but it stands to reason that engaging in conversation throughout the web has some value to Google’s results. There are definitely a lot of results from forums in these results – another reason forum participation can be a valuable use of your time. Forums and Q&A are actually a couple of sub-options, but I’ve seen blog posts in the discussions results too.

Many people are not aware of how directory submissions can benefit their websites. On the Internet, everything is about links. Without links, you can’t really drive traffic. And without traffic, your online business is not going to succeed. You can’t generate leads, and you definitely can’t make sales. Therefore, you absolutely need to learn how to drive traffic to your website.

But all that doesn’t happen if you don’t understand how SEO works. If you don’t understand how SEO works, you can’t execute an SEO campaign. It would be like flying blind in the dark.

SEO isn’t difficult to understand. But you do need to be patient to get your sites to rank well. In general, SEO consists of two main components – On site SEO, and off site SEO.

On site SEO are tweaks that you can do to your own website to make it more SEO friendly. For example, you should include your keywords in the title tag, use META descriptions, and so on. You have full control over your own website, so it’s easy to execute this part of SEO. It’s the second part of SEO that gets trickier.

Off site SEO is more difficult to implement and it involves building back links to your website. There is only one thing you really need to know – and that’s building links with your target keywords in the anchor texts. Anchor texts are words that you put in between the HTML link tags. For example, you link should read “SEO Web Directory” instead of “Click here”. You are not trying to rank for “Click here”. You are trying to rank for “SEO web directory”. So be sure to do it right.

What this means to the search engines is that an external page has “voted” for you. The more back links you get, the higher your site will rank in the search engines.

A quick way to build back links really quickly is to submit links to web directories. There are literally thousands of web directories on the Internet. To submit a link, go to the most relevant category that you can find on the web directory. Then click on “Add URL” or “Suggest URL”. You will then be able to add your link.

Once the directories approve the links, your website will show up in the web directories, with your target keywords in the anchor texts. The search engines will find these links, and respond accordingly. Soon, you will get higher rankings in the search engines. Enjoy the traffic!

Usage of internet all over the world is on constant rise and newer technologies have come up to make it faster and better. Earlier dial-up connection was used by most of the internet users but now broadband is replacing it. Yet major portion of net users are hooked to dial-up connection for web connection.

Websites would load properly with this connection containing text part, but problem arises in image loading. They slow down the loading time, making the users irritated and restless. Thus balance has to be maintained between the image loading time and right amount of images necessary to attract users.

After making selection of the images you want to upload on your website, then go about optimizing them for decreasing the loading time. During the process of image optimization, all unnecessary information is removed from the file to reduce its size. If it is done in proper format than the appearance of the image would remain same.

Many times the images that you get from stock photo sites or digital cameras are too big in size. Their size can extend upto 2000 pixels high and 3200 pixels wide, which is very big for any web page. Whereas for a site an image should be wide between 200-400 pixels. Maintaining this size would place the picture in proper format on the web page and also leave enough space for menus and content.

The large images can be cropped and made smaller by using Photoshop tool or any other image editor. Thus when the pixel size is reduced, the quality remains the same and size also decreases. There is one more method of decreasing image size, by saving the picture in a particular format when doing website designing.

After that re-save them as JPEG images, this format eliminates the unnecessary information without affecting the visual quality of it. The format in which you save the picture affects the manner its being perceived, as a logo or a image. The reason behind is pictures that are saved in JPEG format have better color quality. A logo that has more number of flat areas of color should be saved in GIF for image optimization.

We all know that images are an integral part of every website, all text site is never liked by the users. Thus in order to attract the users they are to be used, here you can save on the loading time by carrying out image optimization.

Bad SEO or ‘Black Hat SEO’ includes the use of keyword stuffed doorway or gateway pages, cloaked and redirected pages, link farms and a whole host of other search engine UNfriendly tactics.

Most ‘Black Hat SEO’ consultants make huge amounts of money. This is due to the fact that it takes a relatively small amount of time and energy to successfully optimise customer web pages, using unpopular keywords or keyword stuffed doorway pages. Of course unpopular keywords are rarely searched and receive virtually no visitors or sales. Keyword stuffed doorway pages are worse still as eventually the customers’ website suffers negative results in the search engines in ways that are sometimes irreversible, including permanent exclusion.
By the time this all becomes apparent to the client the unscrupulous SEO consultant has received payment and already moved on to the next unwary victim.

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Good SEO or Clever SEO as we like to call it requires a carefully planned structure and strategy to achieve desired results. This structure will take time to formulate as it requires days of dedicated competitor, client and keyword analysis. Once a strategy is decided then even more time is spent implementing this into a client’s web presence as an initial set-up.

Actual website optimisation should be considered an ongoing process, which continues to improve the clients’ web presence continually month by month. A good SEO solution will normally include a 9 or 12 month contract after set-up, with an option to renew at the end of the contract period. The monthly optimisation is used to improve on each previous month’s performance by following the websites’ original structure and strategy during set-up.

In other words a constant flow of freshly optimised sub pages, web content, hyper links and external content is added each month to maintain and improve results.