Category: Search Engine Optimisation


Many people are not aware of how directory submissions can benefit their websites. On the Internet, everything is about links. Without links, you can’t really drive traffic. And without traffic, your online business is not going to succeed. You can’t generate leads, and you definitely can’t make sales. Therefore, you absolutely need to learn how to drive traffic to your website.

But all that doesn’t happen if you don’t understand how SEO works. If you don’t understand how SEO works, you can’t execute an SEO campaign. It would be like flying blind in the dark.

SEO isn’t difficult to understand. But you do need to be patient to get your sites to rank well. In general, SEO consists of two main components – On site SEO, and off site SEO.

On site SEO are tweaks that you can do to your own website to make it more SEO friendly. For example, you should include your keywords in the title tag, use META descriptions, and so on. You have full control over your own website, so it’s easy to execute this part of SEO. It’s the second part of SEO that gets trickier.

Off site SEO is more difficult to implement and it involves building back links to your website. There is only one thing you really need to know – and that’s building links with your target keywords in the anchor texts. Anchor texts are words that you put in between the HTML link tags. For example, you link should read “SEO Web Directory” instead of “Click here”. You are not trying to rank for “Click here”. You are trying to rank for “SEO web directory”. So be sure to do it right.

What this means to the search engines is that an external page has “voted” for you. The more back links you get, the higher your site will rank in the search engines.

A quick way to build back links really quickly is to submit links to web directories. There are literally thousands of web directories on the Internet. To submit a link, go to the most relevant category that you can find on the web directory. Then click on “Add URL” or “Suggest URL”. You will then be able to add your link.

Once the directories approve the links, your website will show up in the web directories, with your target keywords in the anchor texts. The search engines will find these links, and respond accordingly. Soon, you will get higher rankings in the search engines. Enjoy the traffic!

Usage of internet all over the world is on constant rise and newer technologies have come up to make it faster and better. Earlier dial-up connection was used by most of the internet users but now broadband is replacing it. Yet major portion of net users are hooked to dial-up connection for web connection.

Websites would load properly with this connection containing text part, but problem arises in image loading. They slow down the loading time, making the users irritated and restless. Thus balance has to be maintained between the image loading time and right amount of images necessary to attract users.

After making selection of the images you want to upload on your website, then go about optimizing them for decreasing the loading time. During the process of image optimization, all unnecessary information is removed from the file to reduce its size. If it is done in proper format than the appearance of the image would remain same.

Many times the images that you get from stock photo sites or digital cameras are too big in size. Their size can extend upto 2000 pixels high and 3200 pixels wide, which is very big for any web page. Whereas for a site an image should be wide between 200-400 pixels. Maintaining this size would place the picture in proper format on the web page and also leave enough space for menus and content.

The large images can be cropped and made smaller by using Photoshop tool or any other image editor. Thus when the pixel size is reduced, the quality remains the same and size also decreases. There is one more method of decreasing image size, by saving the picture in a particular format when doing website designing.

After that re-save them as JPEG images, this format eliminates the unnecessary information without affecting the visual quality of it. The format in which you save the picture affects the manner its being perceived, as a logo or a image. The reason behind is pictures that are saved in JPEG format have better color quality. A logo that has more number of flat areas of color should be saved in GIF for image optimization.

We all know that images are an integral part of every website, all text site is never liked by the users. Thus in order to attract the users they are to be used, here you can save on the loading time by carrying out image optimization.

Bad SEO or ‘Black Hat SEO’ includes the use of keyword stuffed doorway or gateway pages, cloaked and redirected pages, link farms and a whole host of other search engine UNfriendly tactics.

Most ‘Black Hat SEO’ consultants make huge amounts of money. This is due to the fact that it takes a relatively small amount of time and energy to successfully optimise customer web pages, using unpopular keywords or keyword stuffed doorway pages. Of course unpopular keywords are rarely searched and receive virtually no visitors or sales. Keyword stuffed doorway pages are worse still as eventually the customers’ website suffers negative results in the search engines in ways that are sometimes irreversible, including permanent exclusion.
By the time this all becomes apparent to the client the unscrupulous SEO consultant has received payment and already moved on to the next unwary victim.

—————————————————————————————————————————————–

Good SEO or Clever SEO as we like to call it requires a carefully planned structure and strategy to achieve desired results. This structure will take time to formulate as it requires days of dedicated competitor, client and keyword analysis. Once a strategy is decided then even more time is spent implementing this into a client’s web presence as an initial set-up.

Actual website optimisation should be considered an ongoing process, which continues to improve the clients’ web presence continually month by month. A good SEO solution will normally include a 9 or 12 month contract after set-up, with an option to renew at the end of the contract period. The monthly optimisation is used to improve on each previous month’s performance by following the websites’ original structure and strategy during set-up.

In other words a constant flow of freshly optimised sub pages, web content, hyper links and external content is added each month to maintain and improve results.

Google SEO Tips and Tricks of the Trade | http://issywebsitedesign.110mb.com/

SEO | Issy Website DesignWhen it comes to Google SEO, you need an SEO company that knows all the SEO tricks of the trade but will never do anything that could cause your website to incur the wrath of the mighty Google.

At Issy Website Design, our Google SEO experts will always follow Google’s Webmaster Guidelines. These guidelines lay out SEO best practices and by adhering to them at all times we know that the SEO strategies that we employ will never get you into trouble.

Issy Website Design SEO department doesn’t need to use any deceitful SEO tricks to get your site ranking well because we have the in depth search industry knowledge to improve the quality of your site and the quality of your Google listings.
SEO Tips from Google SEO Experts

So what SEO tips can we offer? Well the most important one, the one that every website owner should always bear in mind, is to always show visitors and search engines the same information. When you optimise your website for Google you should make changes to benefit visitors which will also help search engines understand your pages. The Google SEO experts at Issy Website Design can do this for you with a few simple, ethical SEO tricks of the trade.

1. Indexing – You only need one link on a site that is in Google’s index for Google to find you. One of our most important SEO tricks of the trade is getting that first, all-important link from the right place so every page on your site gets into Google’s index quickly.

2. Content building – We can give you great SEO tips on how to get the right keywords into your text without making your copy sound awkward. We know how to produce keyword rich copy that gives your visitors the information they require. We don’t need to use the age old SEO tricks of hiding keywords and stuffing them into your HTML code.

3. Coding – Our SEO programmers can offer you SEO tips to simplify your code and make it more search engine friendly. We won’t use the old SEO tricks of showing one thing to searchers and something else to Google and of building thousands of keyword-stuffed doorway pages to link to your site – Google will always see what your visitors see and what they see will always be useful to your customers.

4. Link building – With Google very concerned about sites using links to trick them into ranking spam, you need an SEO firm offering tips on getting quality links from good sites. We won’t ever attempt to trick Google into thinking your site is more popular than it is – we will find good sites and convince them to link to you because your site will be of use to their visitors.

When you hire Issy Website Design as your SEO company, you get more than a few SEO tips – you get experienced Google SEO experts putting every single one of their SEO tricks of the trade to work for you.

http://issywebsitedesign.110mb.com/

The web looks very different today than it did 10 years ago.

Dr Nielsen has strong opinions about what works...

Dr Nielsen has strong opinions about what works...

Back in 1994, Yahoo had only just launched, most websites were text-based and Amazon, Google and eBay had yet to appear.

But, says usability guru Dr Jakob Nielsen, some things have stayed constant in that decade, namely the principles of what makes a site easy to use.

Dr Nielsen has looked back at a decade of work on usability and considered whether the 34 core guidelines drawn up back then are relevant to the web of today.

“Roughly 80% of the things we found 10 years ago are still an issue today,” he said.

“Some have gone away because users have changed and 10% have changed because technology has changed.”

Sites for sore eyes

...and what doesn't work on the web

...and what doesn't work on the web

Some design crimes, such as splash screens that get between a user and the site they are trying to visit, and web designers indulging their artistic urges have almost disappeared, said Dr Nielsen.

“But there’s great stability on usability concerns,” he told the BBC News website.

Dr Nielsen said the basic principles of usability, centring on ease of use and clear thinking about a site’s total design, were as important as ever.

“It’s necessary to be aware of these things as issues because they remain as such,” he said.

They are still important because the net has not changed as much as people thought it would.

“A lot of people thought that design and usability was only a temporary problem because broadband was taking off,” he said. “But there are a very small number of cases where usability issues go away because you have broadband.”

Design decision

Dr Nielsen said the success of sites such as Google, Amazon, eBay and Yahoo showed that close attention to design and user needs was important.

“Those four sites are extremely profitable and extremely successful,” said Dr Nielsen, adding that they have largely defined commercial success on the net.

“All are based on user empowerment and make it easy for people to do things on the internet,” he said.

“They are making simple but powerful tools available to the user.

“None of them have a fancy or glamorous look,” he added, declaring himself surprised that these sites have not been more widely copied.

In the future, Dr Nielsen believes that search engines will play an even bigger part in helping people get to grips with the huge amount of information online.

“They are becoming like the operating system to the internet,” he said.

But, he said, the fact that they are useful now does not mean that they could not do better.

Currently, he said, search sites did not do a very good job of describing the information that they return in response to queries. Often people had to look at a website just to judge whether it was useful or not.

Tools that watch the behaviour of people on websites to see what they actually find useful could also help refine results.

Research by Dr Nielsen shows that people are getting more sophisticated in their use of search engines.

The latest statistics on how many words people use on search engines shows that, on average, they use 2.2 terms. In 1994 only 1.3 words were used.

I think it's amazing that we have seen a doubling in a 10-year period of those search terms “I think it’s amazing that we have seen a doubling in a 10-year period of those search terms,” said Dr Nielsen.

You can hear more from Jakob Nielsen and web design on the BBC World Service programme, Go Digital

1. SEO Only.

Some clients are strictly interested in kicking off an SEO campaign, usually for a few basic reasons. They often have tried pay-per-click and decided it didn’t work, so they aren’t interested in trying it again in the foreseeable future (whether the initial campaign was set up effectively and the channel should be revisited is a subject for future discussion). They also often feel that since they themselves ignore PPC ads on the right hand side of the page, everyone else must do the same.

While there’s nothing inherently wrong with pursuing search engine optimization exclusively, it can take awhile to achieve rankings for competitive, profitable keyphrases, and there’s simply no way for your search engine marketing company to accurately predict (as they probably can with some degree of accuracy with PPC advertising) exactly what the initial results will be, and precisely when they will appear. However, for companies which do not have an immediate sense of urgency in their online marketing initiatives and who for whatever reason do not want to pursue PPC, organic SEO still offers a great, albeit slightly delayed, return on investment.

2. PPC Only.

Alternatively, a search engine marketing company may encounter the clients who are primarily interested in PPC… and nothing else. Even with a limited spend, clients can turn their campaigns on and off as needed, making market segments easier to control than with an SEO campaign. Pay-per-click also allows clients to achieve a somewhat predictable ROI if the campaign is managed effectively: “If I spend X, I’ll get back Y.”

The clients that fall within the ‘PPC advertising only’ category may have worked with a search engine marketing company before, pursuing SEO exclusively, and achieved less than stellar results. Despite all the positive press hyping up what search engine optimization can do for website visibility in recent years, it still tends to be viewed as more voodoo than science by most companies pursuing online marketing for the first time. With such companies, organic SEO is usually a topic we broach after achieving success with PPC.

3. SEO with PPC Stopgap.

The first and most common question a search engine marketing company may hear concerning an SEO campaign is how long it will take to achieve results. Naturally, clients want to be able to see the investment almost immediately.

This is where the PPC stopgap approach comes in. Though a client’s budget is usually fixed, they are often willing to spend a little more on the front end to see immediate results. Once positive results are evident, PPC spending is scaled back as SEO takes hold. An advantage of this approach to clients with limited budgets is that it can be managed on a very granular level. When top organic results are achieved for a given keyphrase, PPC bidding for that term can cease. Over time, PPC expenditures can theoretically be eliminated entirely. This model appeals to those who want a wide range of coverage and immediate results but have a fixed monthly budget that they do not control.

4. Hybrid Model.

A hybrid model is similar to a stopgap model, except that the client has no intention of eventually leaving the PPC arena entirely. Rather, the client has their search engine marketing company do a full on optimization AND paid search campaign at the outset, with the expectation that PPC costs will be reduced but not eliminated as the organic campaign takes hold.

In this model, a client recognizes that in an organic SEO campaign, they will be limited in the number of keyphrases that they can target by the amount of real estate on their website. With a PPC campaign, however, there is no downside to targeting thousands upon thousands of relevant “long tail” keyphrases, that is, search terms that are comprised of longer strings of words. Using the hybrid model, a company removes keyphrases from the PPC campaign on a granular level as they achieve top organic results for those phrases, but continue to bid on keyphrases that the site does not currently target.

5. Full Out SEM.

This approach calls for both SEO and PPC initiatives running at full speed. These types of clients are generally those that consider these two efforts as separate ‘beasts’ and frankly believe that showing up highly in both channels is a good thing … as long as the return justifies the spend.

These clients are happy to spend as much as possible with their search engine marketing company and do not usually have a set marketing budget – just strict ROI objectives. As long as each channel is performing within acceptable ranges, they are happy to reap the benefits. Generally, they treat the two disciplines as unique channels and monitor the results independently.

Choosing the Right Model

Which approach is right? It depends (you weren’t expecting a definitive answer, right?). The decision between SEO efforts vs. PPC advertising depends on means, goals, budget, comfort level, corporate restrictions, and many other elements. Keep in mind that these are only five possible models that we often encounter. Many clients do not fit neatly into any of these scenarios. Some clients may start out with one option and evolve into another. Some switch back and forth depending on their own ever-changing situation. The most important thing is to be aware of your options and pursue a path that fits your current goals.

With more than 120 million blogs in existence, how do people find YOUR content on the Internet? The key starts with great search engine optimization (SEO), which is an art and a science that helps search engines discover your content and understand how relevant it is to specific search queries.

You can blog your heart out, but if you don’t have good SEO, then odds are you won’t have many readers.  Luckily, the WordPress (WordPress) plugin community values SEO and has developed a number of plugins to help. Here are 20 of the best SEO plugins to help you choose the right tags, tell search robots what to work on, optimize your post titles and more.

20 Best WordPress addons

20 Best WordPress addons

All in One SEO Pack – One of the most popular plugins ever for WordPress, this plugin does a bit of everything for you from helping choose the best post title and keywords, to helping you avoid duplicate content and more.

Automatic SEO Links – Automatic SEO Links allows you to choose a word or phrase for automatic linking, both internal and external, set anchor text, choose if it should be “nofollow” or not, and more.  One of the best features of this plugin is that it will only do this for the first occurrence of a word in a post so you don’t have to worry about spamming your post with numerous links to the same thing.

Google XML Sitemaps – An essential tool in any blogger’s armory of SEO tools.  While the name only mentions “Google (Google),” this plugin creates an XML-sitemap that can be read by Ask, MSN and Yahoo also.

HeadSpace2 – This plugin allows you to install all sorts of meta-data, add specific JavaScript and CSS to pages, suggests tags for your posts and a whole lot more.

Meta Robots WordPress plugin – An easy solution for adding robot metadata to any page you choose on your blog.  You can use it to make your front page links into “nofollows,” prevent indexing of search pages, disable author and date-based archives, prevent indexing of your login page and numerous other features.

Nofollow Case by Case – This plugin allows you to strip the “nofollow” command from your comments, and then you can apply it to only the comments you don’t wish to support.

Platinum SEO Plugin – The Platinum SEO Plugin offers you such features as automatic 301 redirects for permalink changes, auto-generation of META tags, post slug optimization, help in avoiding duplicate content and a host of other features.

Redirection – For any number of reasons you sometimes need to move a page from one spot on your blog to another, but then you risk losing that page’s status in search results.  Redirection helps you with your 301 redirects, captures a log of 404s so you can work on correcting them, sets up an RSS feed for errors and more.

SEO Blogroll – Do you worry that the people you link to in your blogroll are feeding off of your PageRank?  With SEO Blogroll you can make separate sections for various groupings of links, with an unlimited number in each, and all of them will receive the “nofollow” attribute.

SEO for Paged Comments – With the introduction of paged comments in WordPress 2.7, there was a potential problem with search engines thinking you had duplicate content as the post would appear on each page.  This plugin aims to take care of this issue for you until the folks at WordPress change things up.

SEO friendly and HTML valid subheadings – Some themes for WordPress will confuse your sub-header tags based on the page they are to be displayed on, but this plugin will automatically reset them to make them more SEO friendly by moving them down one spot in the hierarchical tree.  In other words, h2 becomes h3, h3 becomes h4 and so on.

SEO Friendly Images – Images can be a great source of traffic as people search for images of various subjects, and this plugin helps you with making sure that you have “alt” and “title” tags on all of your images so that the search engines can properly index them.

SEO No Duplicate WordPress Plugin – If you must have duplicate content on your site for whatever reason, SEO No Duplicate will allow you to state which version of the post search engines should index while ignoring the others.

SEO Post Link – The post slug is the blog title you see in a browser’s URL bar, and if it’s too long, search engines won’t take a liking to it.  SEO Post Link comes with an already populated list of words to cut from a title when it turns into a URL to make your post addresses that much friendlier.  You can set it so that it’s limited to a certain number of characters, cut short words, cut unnecessary words and more.

SEO Smart Links – Interlinking your blog can be the key to getting more people to read more of your posts, but it is time consuming and tedious to do it by hand.  SEO Smart Links does this for you automatically when you tell it what words to link to what URLs, and it also allows you to set “nofollow” and “open in window” comands for the links.

SEO Tag Cloud Widget – Love ‘em or hate ‘em, a lot of people use tag clouds on their blogs.  Since their inception they have been fairly unreadable by search engines, but with this plugin they will be converted to an SEO-friendly HTML markup that can be indexed.

SEO Title Tag – Your tags are an important part of your site for making sure that search engines know where to place your posts, and SEO Title Tag focuses exclusively on this.  Unlike some other plugins, and WordPress itself, this extension will allow you to add tags to your pages, your main page and even any URL anywhere on your site.

SEO Title Tags

SEO Title Tags

Simple Tags – An extremely popular plugin that focuses on helping you choose the best tags for your posts by offering suggestions, auto-completion of tags as you type, an AJAX admin interface, mass tag editing and a whole lot more.

Sitemap Generator – This is a more customizable sitemap generator than most with options to support multi-level categories and pages, category/page exclusion, permalink support, choices on what to display, options to show number of comments and more.

TGFI.net SEO WordPress Plugin – This particular plugin will do most of the usual SEO work of optimizing titles and keywords, but it adds a unique twist as it is mainly directed at people who use WordPress as a CMS.

SEO is the process of improving the volume and quality of traffic to a web site from search engines via “natural” (“organic” or “algorithmic”) search results. Typically, the earlier a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, and industry-specific vertical search engines.

As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.

SEO techniques can be classified into two broad categories: techniques that search engines recommend as part of good design, and those techniques of which search engines do not approve. The search engines attempt to minimize the effect of the latter, among them spamdexing. Some industry commentators have classified these methods, and the practitioners who employ them, as either white hat SEO, or black hat SEO. White hats tend to produce results that last a long time, whereas black hats anticipate that their sites may eventually be banned either temporarily or permanently once the search engines discover what they are doing.

What is on page optimization?

On page optimization (on page SEO) are the techniques that you use, when designing your web pages to help make them Search Engine Friendly. A Search engines job is deliver their users with the most relevant site pages for any particular query. Maybe your website has a lot of material and is relevant to searches for your product, but it may not have been designed or written in a way that is search engine friendly. The correction of design mistakes and the re-writing of the websites text and meta tags is what is known as on-page search engine optimization.

The most important areas in on page optimizations can be listed as follows-

(1) Keyword Research

(2) Include your keyword in your Domain Name

(3) Use Title Tags and make sure they are different for all of your web pages

(4) Content optimization, keywords should be used at a density of around 6-8%

(5) Header Tags, ensure your top keywords sit within the h1, h2 and h3 tags

(6) Image Optimization use your image tags and include a keyword or phrase

What is off page optimization?

Off page optimization (off-page SEO) are techniques for search engine optimization that are carried out off the pages of a website to help maximize its performance in search engines for target keywords related to the page content. Off page optimisation is just as important as on page optimization. Examples of off-page optimization include linking, and placing keywords within link anchor text. Methods of obtaining links can also be considered off-page optimization. The most important off page SEO techniques can be summerised as follows-

(1) Press releases.

(2) Link exchanges.

(3) Article distribution.

(4) Social networking via sites like Facebook, Digg and Twitter.

(5) Link campaigns, such as asking complementary businesses to provide links.

(6) Web directory listings.

(7) Blogging, run a separate site or on the same URL.

(8) Forum posting, reponding to queries.

What are SEO Web tools?

SEO web tools are software programs (either web based on available for download) that will allow you to monitor your owns sites performance and optimisation percentages against that of another. Many SEO web tools are free and some require payment. It depends on the level site as to which tools you need opt in for.

A list of the most popular SEO web tools follows-

Zippy
Zippy is a relatively new meta based search engine that queries other major engines and returns results in a format most suited for Webmasters and SEOs.

Widexl
A fantastic tool that provides you with the following information-
External web link statitistics
Search Engine Saturation, detailing how many pages do you have indexed
Meta Tag Analyzer, allowing you to check your Meta Tags validity
Geo Tracker, locate countries using IP address or domain name
Password Gen, for Basic and Digest authentication

NUAH
A well put together website that send out spiders to crawl your and then it provides you with various stats showing how many pages you have, their respective PageRanks, keywords and descriptions. You can also build sitemaps for Yahoo! and Google.

Firefox SEO extension
A SEO free tool that bolts onto your firefox web browser and provides you with a whole host of tools that will provide information on web serches and web sites, a must have.

URL Trends
UrlTrends is a service that helps you track your marketing, perform competitive intelligence and get the data you need to make better domain purchases

We Build Web Pages
This SEO tool allows you to compare your site against the top 10 listed sites in Google for a particular keyword or phrase.

iWebTool
WebTool is loaded with useful SEO tools including Google Banned Checker, Link Popularity, Keyword Suggestion, Search Engine Position, etc.

The following tips are not necessarily in order of importance, but are in the order you should consider when building a new website from scratch. My top 10 tips ranked by order of importance for high rankings are displayed elsewhere.

1: Know your geographic market and ensure your domain has the correct TLD.
If your primary market is the UK it is important to use a .UK TLD and ideally have your domain hosted on UK based servers.

2: Include keyword in Domain name (using hyphens if necessary).
This doesn’t mean having a domain name like keyword-keyword-keyword-keyword.com try to stick to the one hyphen and not read as spammy. A good example is a site that sells wheelchair ramps with the URL of the site being http://www.wheelchair-ramps.co.uk

3: Create as much content about your products or subject as you can.
After doing this divide in to 4 or 5 sections (this will help later when creating your navigation structure)

4: AFTER you have your site content start keyword researching
There are tools you can use for keyword research; Wordtracker and The Google AdWords Keyword Tool to name but two. I personally use a combination of the Google Keyword Tool, Google LSI and T.J. Common Sense.

5: Decide on 4 or 5 primary keywords to use as main sub-sections
Ideally have an idea of 4 or 5 main keywords, call them your Primary Keywords and then try to position secondary keywords with the Primary Word most closely associated with it.

6: Sit down and sketch out your navigation system
Put a lot of time in to this and play around until it is right, use Primary Keyword as headers for 5 main Sub-sections and use secondary keywords as headers for content pages under each Primary Keyword

7: Re-write content using knowledge previously gained about keywords and phrases
This doesn’t mean totally re-writing and stuffing the page with keywords, it requires writing paragraphs ensuring the right phrases are in the right places but isn’t obvious that the phrases are written for the search engines. Do not write too much information on each page and do not stray of in to writing about something else.

8: Structure each individual page
With your content rich, keyword balanced page written, you now have to create the page structure. Each page should be seen as an individual website.
Starting from the top,
* Page title should reflect the content of the Page ensuring you use the primary keyword for that Page
* Meta keyword tags, (although not overly important), should list 4 or 5 individual keywords related to the Page you have created.
* Meta Description tags, this should be a short concise description describing what the Page is about. This is very important as a selling point as you can manipulate the search engines in to displaying this when the person searches for the keyword used in the description. A favourite of mine is “Provides information about the latest KEYWORD now in stock and available online” or words suitable for the product.
* Avoid bloated code by using external style sheets and minimum coding.
* Main page layout was previously discussed whilst sketching the navigation system, but it is important that all links are seen by the engines and are using the correct anchor text related to the pages they are pointing too. Avoid using javascipt for links and if you have to use images ensure you use the correct alt attributes. If the page has too many links on it and looks messy this can be overcome by using a combination of css and javascript to create drop down boxes, but should only be used if you know what you are doing. If you have the opposite problem, and want to include links on the page but not necessarily have search engines follow them, this can be achieved using drop down option boxes.
* With yout general layout and your linking structure sorted you should now sort out your headings. The main page heading of the page should use your Keywords and be in H1 Tags, this should be followed by your most important paragraph, ideally working down the page you should use secondary headers from h2 to h4 (always using the keywords if possible)
* If you have used images on your page ensure keywords in the Alt attributes, this doesn’t mean keyword stuff them but just describe the image using the keyword.

9: Proof read your completed page and get a 2nd opinion
With your page completed try and get someone to check it for you to see if it reads to spammy and to see if you have missed out any obvious key phrases that should be on the page.

10: Construct your site.
With the previous procedure completed for all pages it’s now time to put the site together. Simply use the previously devised linking structure, group similar pages together under appropriate sub headings and ensure all links are active and using correct anchor text.

Issy Website Desgin

LIMITED TIME ONLY
Custom built bespoke 5 page website, with unlimited text and images with PayPal e-Commerce for only £50!

Are you tired of trying to find a suitable web design company to design your web site? Are you looking for a designer who provides attractive, yet user friendly design at an affordable price?

Issy Website Design offering an excellent Bespoke Original (designs from scratch for every client) Design and Development package for ONLY £50.00. Dont delay this offer wont be around for long…

What you will receive (for £50)

:: 5 Page website (home, services, contact, shop etc)
:: Re-Design of existing site
:: Unlimited Text & Images
:: PayPal shopping cart (up to 12 products)
:: Gallery / Portfolio page
:: Lightbox Image Features
:: GoogleMaps
:: Basic Logo (or use your own)
:: Site added to 8 free Search Engines
:: Email Feedback form (contact, feedback etc)
+ much more…

This is an ideal opportunity for;

:: Small businesses, e.g. trades, trader or b&b etc.
:: Re-Design of existing site
:: New starters
:: First time website
:: Expanding companies
:: Hobbies site
:: Primary schools
:: Clubs and societies
:: A personal website e.g. to share photos


Whether you are looking for just a home page site, multiple page sites or even a selling tool for extra income, Issy Website Design can help you… below are just a few of our hosted and designed websites.

http://www.royallframing.co.uk
http://www.averygardenservices.co.uk
http://www.avonvalleysecretarialservices.co.uk
http://www.yourframedname.com
http://www.drslegalservices.com
http://www.newinnhalse.com
http://www.enviro-clean.co.uk
http://www.oilpricecheck.com
http://www.4charter.co.uk
http://www.ivythornsporting.co.uk

We Offer 100% moneyback satisfaction guarantee.

Try once and we are confident you will recommend us to others!