Tag Archive: Google


When you’re designing websites for a global audience, you need to be aware of cultural differences that will affect the way they are viewed in different parts of the world. You cannot expect the exact same website to be well-received around the globe. You need to adapt your websites to allow for cultural differences and make sure they are equally effective in whichever region you are targeting.

Take your web content global

Content is the most important part of any website. The old saying ‘content is king’ still rings true. There are three main factors you need to consider with regards to your content:

It must be relevant and useful to your target audience. By ensuring that your content is well-written and relevant, you will not only be maintaining quality, but you will also ensure that it can be more effectively translated into other languages.

You need to make sure it is as universally understandable as possible. With 79% of web users not speaking English as their native language, at some point you are going to have to get your content translated if you want your websites to be truly accessible across different cultures. The best way of achieving this is to use a professional translator, but if your budget is tight, you may also consider an online machine translation tool, like Google Translate.

It should be appropriate across many cultures. This applies especially to visual content – you should be aware that some images may be perfectly acceptable in western cultures, but could be offensive in other parts of the world. For example, pictures of scantily-clad models may cause offence in some countries. Even a simple image of someone relaxing with their feet up, which is perfectly OK in most parts of the world, may cause offence in Thailand, where it is unacceptable to show the soles of the feet.

Keywords in a Foreign Language

Even if you decide to use an online translation service to translate the bulk of your website’s content, you should not rely on this method of translation for your keywords. Nor should you use direct dictionary translations. Your keywords are too important to entrust them to these methods of translation – they are just not accurate enough.

To ensure your search engine optimisation (SEO) and pay-per-click (PPC) campaigns are successful in other languages, you need to work with a professional translator to develop a good list of foreign-language keywords. This will save you a great deal of time and money in the long run, because you can be sure that you are targeting the keywords that people are using to search for your product in any market – there’s no point in building a great website if no one can find it.

CSS spans language barriers

Make sure to use CSS as your design tool when building your website, because by doing so, you are keeping the content separate from the design. This makes it far easier to develop versions of your website in different languages – it’s a simple matter of substituting the different translated text into your pre-existing CSS templates. You should also use Unicode UTF-8 character encoding because it is compatible with the widest range of language scripts.

Planning the layout for a global design

You can improve the cross-cultural accessibility of your website by carefully considering its design and layout. One of the main issues here is the fact that not all languages are read from left-to-right. This can impact on the usability of side navigation and sidebar content. For example, a left-hand navigation structure may not be very convenient for someone who reads from right-to-left.

The same principle applies to the theory that the eye is naturally drawn to the top-left area of a web page. For an Arabic reader, it may be the top-right. You can avoid usability issues with your navigation structure by employing a horizontal top navigation, which will be more universally usable.

Choosing colours for a cross-cultural audience

Colour is a very important part of web design, as it can affect the way your websites are perceived by different cultures. Most designers are aware of colour theory, which tells us that different colours can have different psychological effects on the people viewing them, and that the psychological impact of colour is strongly influenced by cultural factors. Put simply, colours mean different things to different people depending on their cultural viewpoint.

For example, in Islamic countries green usually has an important religious significance, whereas in Western cultures it may be more suggestive of environmental issues. In Korea, a name written in red indicates that the person is dead. You should examine your use of colour carefully to ensure you don’t make any cultural faux pas.

Put simply, cross-cultural web design is about being aware of the possible pitfalls highlighted here, and ensuring your websites are accessible to as many cultures as possible, a sensible move to take considering the increased internationalisation of the internet.

Complete List of Best SEO-Tools

What are the best ways to boost your position in search engines? What keywords should you use on your web-pages? And which tools should you use to improve the quality of backlinks, link popularity and Google Pagerank?
We deliver answers.
Here is the list of the most useful SEO-tools you might be willing to use, developing and optimizing your next web-site.
Our personal choice: 156 Seo Tools – one of the most comprehesive lists with essential SEO-references and tools. For even more resources check out the SEO section of The Web-Developer’s Handbook. Links checked: May/11 2008

Alexa

Backlink

  • Anchor Text Backlink Checker
    This tool is to check your backlinks and the anchor text used in those backlinks.
  • Backlink Analyzer
    Research and analyze websites for link quality. Checks for Indexed Pages, Links to Website, EDU & .GOV Links, Domain Age & Expiration, Google PageRank, Alexa Traffic Rank, DMOZ Listing
  • Backlink Anchor Text Analyzer
    This tools help you determine the backlinks of your website and link text used by your backlinks to Link to your website
  • Backlink Builder
    Building Quality backlinks is one of the most important factors in Search Engine Optimization…

Domain Popularity, Domain Stats Tools…

  • Domain Age Tool
    This tools displays the approximate age of a website on the Internet and allows you to view how the website looked when it first started
  • Domain Dossier
    Investigate domains and IP addresses
  • Domain Popularity
    This tool shows you all backlinks for the given domain, including up to 10 subpages per backlinking domain, host IP and Google PageRank
  • Domain Stats Tool
    This tool helps you get all kind of statistics of your competitor’s domains. The statistics include Alexa Taffic Rank, Age of the domains, Yahoo WebRank, Dmoz listings, count of backlinks and number of pages indexed in Search Engines like Google, Yahoo, Msn etc.
  • HTTP / HTTPS Header Check
    This tools allow you to inspect the HTTP headers that the web server returns when requesting a URL. Works with HTTP and HTTPS URLs
  • View HTTP Headers
    This little tool lets you view the HTTP headers for a HTTP request
  • View HTTP Path
    This little tool lets you view the path/redirects a request takes to get fulfilled

Google Page Rank Checker, Adwords Keyword Tools,Google Banned Tools…

  • Advanced Google searches
    Use this tool to search google in many special ways. A useful resource for search engine optimization (especially keyword research) among other things
  • Check Google Pagerank
    Now you can check the Google PageRank of any web page without installing the Google toolbar
  • Check PageRank by Google data center
    With this tool you can check the PageRank from different data centers
  • Free Google Adsense Keywords & YPN Keywords Search Tool
    With the ability to search a growing database of tens of thousands of high-dollar Adsense keywords, Iotaweb allows publishers to find the keywords and key phrases that will allow them to focus their content to monetize their site most effectively.
  • Google Adwords Keyword Tool
    Keyword tool from Google that provides Specific and Similar keywords.
  • Google Banned Tool
    This tool uses two methods to check to see if a URL you enter is in the Google database. Its a great way to check to see if you have been banned by Google for various reasons….
  • Google Keyword Ranking Tool
    Search with list of keywords from differnet Google search sites
  • Google Page Rank Checker
    Instantly check the PageRank of any website or web page
  • Google Page Rank Checker
    A simple tool that checks and your PageRank so you can display it on your website
  • Google Sets
    Automatically create sets of items from a few examples.
  • PageRank Authenticity Check
    This tool shows you the PageRank of a given domain. Also the PageRank will be checked of authenticity
  • Page Rank Tool
    Our PageRank Tool will query and return the Google PageRank values for submitted URL from various Google datacenters…
  • Visual PageRank
    The Visual PageRank – Tool shows all links and there corresponding PageRanks

Keyword Analysis Tool, Keyword Density, Keyword Suggestion Tools…

  • McDar Keyword Analysis Tool
    Enter URL and keyword, it will display Pagerank and Back links pages for the Top 10 websites.
  • Keyword Density
    This tool shows you how often appears which word in content of given domain
  • Keyword Density
    The keyword density tool is useful for helping webmasters and SEOs achieve their optimum keyword density for a set of key terms.
  • Keyword Density Checker
    Keyword Density is the percentage of occurrence of your keywords to the text in the rest of your webpage. This tool will crawl the specified URL, extract text as a search engine would, remove common stop words and Analyze the density of the keywords.
  • Keyword Difficulty Tool
    The keyword difficulty tool is used to analyze the competitive landscape of a particular search term or phrase, this tool issues a percentage score and provides a detailed analysis of the top ranking sites at Google and Yahoo…
  • KwMap.net
    A Keyword Map For the Whole Internet
  • Keyword Suggestion Tool
    This keyword suggestion tool will help you with the choosing of the right keywords for your website. You can see which keyword combinations are more popular and also get ideas for more keyword combinations..
  • Website Keyword Suggestions
    This tools tries to determine the theme of your website and provides keyword suggestions along with keyword traffic estimates.
  • Ontology Finder
    Related Keywords Lookup Tool

Link Popularity Check, Site Link Analyzer, Link Value…

  • Deep Link Ratio Tool
    This tool was created to analyze how the deep link ratio of a site affects its rank in search engines. We can use this tool to compare the DLRs for the best ranking sites for a search phrase.
  • Link Popularity Check
    Link popularity check is one of the best ways to quantifiably and independently measure your website’s online awareness and overall visibility…
  • Link Popularity Checker
    The Link Popularity Checker tells you how many websites are linking to yours…
  • LINK VALIDATION SPIDER
    Free Online Broken Link Checker
  • Link Price Calculator
    This tools will help you determine the approximate amount you should be paying (or charging) per month for a text link (ad) from each and every page of the specified website
  • Link Value
    This tool calculates the link value per month of a given website.
  • Reciprocal Link Check
    This tool helps you ensure that your link partners are linking back to your website. It also determines the anchor text used by your link partners to link to your website.
  • Site Link Analyzer
    This tool will analyze a given web page and return a table of data containing columns of outbound links and their associated anchor text…
  • The Link Reputation Measurement Tool
    Reveals backlinks pointing to your target url along with the following: Link Survey – Link Reputation Score – Text used in links pointing to you – Alexa traffic analysis for the site corresponding to each backlink
  • Outbound Links
    This tool shows every outgoing link from the given domain. Separated in external and internal links

Meta Tag Generators

  • Meta Tag Generator
    Our Meta Tag Generator will read the page you specify, remove common words from it, and pick the most used words on the page. It will then generate a Meta Keywords tag using the words it has found…
  • Meta Tag Generator
    Use this tool to generate a search engine friendly Head Tag for your web site
  • Title & Meta Tags Generator
    his code generator will build the title and meta tags for your site to help improve your website’s search engine ranking using our Meta Tag Generator

Miscellaneous Tools

  • Directory Submission Manager
    Use this free tool to track your submissions to various web directories….
  • Copyscape
    Search for copies of your page on the Web
  • Site Analysis including Link Popularity
    This tool generates a complete site analysis e.g. amount of backlinks, indexed sites, Google PageRank and also if your domain is listed in DMOZ and Yahoo directory
  • Sitemap Generator
    Create your Google Sitemap Online
  • Similar Page Checker
    Search Engines are known to penalize websites that contain Duplicate / Similar content. Your content could be similar to other websites on the Internet, or pages from within your own website could be similar to each other. This tool allows you to determine the percentage of similarity between two pages
  • Speedtester
    This tool shows the duration of a given website. This value can be used for showing how long a website take to load and if it is better to optimize the website or change a (slow) ISP.
  • mod_rewrite RewriteRule Generator
    Our mod_rewrite RewriteRule generator will take a dynamic url given to it, and generate the correct syntax to place in a .htaccess file to allow the url to be rewritten in a spiderable format
  • URL Rewrite (mod_rewrite)
    With this tool you can generate dynamic urls to search engine friendly urls..
  • URL Rewriting Tool
    Create Search Engine Friendly URLs
  • User Agent Cloaking Detector
    This tool simulates the Googlebot (based on User-Agent) to detect cloaked content
  • What is Hosted on that IP
    This little tool lets you view the virtual hosts on a particular IP

Search Engine Position Checker, Spider Simulator, Ranking Report, SERP Tracker

  • Google vs Yahoo Graph
    This tool looks at the results from Yahoo and Google, finds the similarities and then gives you a graphical display of what results are in both search engines
  • Search Engine Position Checker
    The Search Engine Position Checker tool will automatically query the search engines you specify and check if your URL appears in the first 50 results for your chosen keywords….
  • Search Engine Spider Simulator
    With this tool you see all informations a search engine spider receive from a website.
  • Marketleap Search Engine Verification Tool
    Our verification tool checks to see if your site is in the top three pages of a search engine result for a specific keyword
  • Number of pages indexed
    This tool will generate a report showing how many pages of your website has been indexed by the search engines so far. It supports all major search engines: Google, Yahoo, MSN, Alltheweb, Hotbot and AltaVista.
  • Search Engine Ranking Report
    Input key phrase list get Google rankings
  • Serps Position
    Use this tool to find out, on which position your domain is ranked for the given keyword and compare the first 100 results by Google, search.MSN and Yahoo.
  • SERP Tracker
    The SERP Tracker reports on search engine results and charts performance over time

SEO Analyzer, Scanner

  • Free SEO Tools
    SEOToolSet
  • Cool SEO Tool!
    This internet marketing tool checks the top 10 sites that rank in Google. After that, it checks to see how those 10 sites rank in Yahoo and in MSN….
  • SEO Analyzer
    The SEO Analyzer is a FREE tool that uses a sophisticated algorithm that detects how optimized your web design is for search engines
  • SEO Scanner
    An all-in-one advanced SEO analysis, tracking, and reporting tool

Robots.txt Tools

Google SEO Tips and Tricks of the Trade | http://issywebsitedesign.110mb.com/

SEO | Issy Website DesignWhen it comes to Google SEO, you need an SEO company that knows all the SEO tricks of the trade but will never do anything that could cause your website to incur the wrath of the mighty Google.

At Issy Website Design, our Google SEO experts will always follow Google’s Webmaster Guidelines. These guidelines lay out SEO best practices and by adhering to them at all times we know that the SEO strategies that we employ will never get you into trouble.

Issy Website Design SEO department doesn’t need to use any deceitful SEO tricks to get your site ranking well because we have the in depth search industry knowledge to improve the quality of your site and the quality of your Google listings.
SEO Tips from Google SEO Experts

So what SEO tips can we offer? Well the most important one, the one that every website owner should always bear in mind, is to always show visitors and search engines the same information. When you optimise your website for Google you should make changes to benefit visitors which will also help search engines understand your pages. The Google SEO experts at Issy Website Design can do this for you with a few simple, ethical SEO tricks of the trade.

1. Indexing – You only need one link on a site that is in Google’s index for Google to find you. One of our most important SEO tricks of the trade is getting that first, all-important link from the right place so every page on your site gets into Google’s index quickly.

2. Content building – We can give you great SEO tips on how to get the right keywords into your text without making your copy sound awkward. We know how to produce keyword rich copy that gives your visitors the information they require. We don’t need to use the age old SEO tricks of hiding keywords and stuffing them into your HTML code.

3. Coding – Our SEO programmers can offer you SEO tips to simplify your code and make it more search engine friendly. We won’t use the old SEO tricks of showing one thing to searchers and something else to Google and of building thousands of keyword-stuffed doorway pages to link to your site – Google will always see what your visitors see and what they see will always be useful to your customers.

4. Link building – With Google very concerned about sites using links to trick them into ranking spam, you need an SEO firm offering tips on getting quality links from good sites. We won’t ever attempt to trick Google into thinking your site is more popular than it is – we will find good sites and convince them to link to you because your site will be of use to their visitors.

When you hire Issy Website Design as your SEO company, you get more than a few SEO tips – you get experienced Google SEO experts putting every single one of their SEO tricks of the trade to work for you.

http://issywebsitedesign.110mb.com/

The web looks very different today than it did 10 years ago.

Dr Nielsen has strong opinions about what works...

Dr Nielsen has strong opinions about what works...

Back in 1994, Yahoo had only just launched, most websites were text-based and Amazon, Google and eBay had yet to appear.

But, says usability guru Dr Jakob Nielsen, some things have stayed constant in that decade, namely the principles of what makes a site easy to use.

Dr Nielsen has looked back at a decade of work on usability and considered whether the 34 core guidelines drawn up back then are relevant to the web of today.

“Roughly 80% of the things we found 10 years ago are still an issue today,” he said.

“Some have gone away because users have changed and 10% have changed because technology has changed.”

Sites for sore eyes

...and what doesn't work on the web

...and what doesn't work on the web

Some design crimes, such as splash screens that get between a user and the site they are trying to visit, and web designers indulging their artistic urges have almost disappeared, said Dr Nielsen.

“But there’s great stability on usability concerns,” he told the BBC News website.

Dr Nielsen said the basic principles of usability, centring on ease of use and clear thinking about a site’s total design, were as important as ever.

“It’s necessary to be aware of these things as issues because they remain as such,” he said.

They are still important because the net has not changed as much as people thought it would.

“A lot of people thought that design and usability was only a temporary problem because broadband was taking off,” he said. “But there are a very small number of cases where usability issues go away because you have broadband.”

Design decision

Dr Nielsen said the success of sites such as Google, Amazon, eBay and Yahoo showed that close attention to design and user needs was important.

“Those four sites are extremely profitable and extremely successful,” said Dr Nielsen, adding that they have largely defined commercial success on the net.

“All are based on user empowerment and make it easy for people to do things on the internet,” he said.

“They are making simple but powerful tools available to the user.

“None of them have a fancy or glamorous look,” he added, declaring himself surprised that these sites have not been more widely copied.

In the future, Dr Nielsen believes that search engines will play an even bigger part in helping people get to grips with the huge amount of information online.

“They are becoming like the operating system to the internet,” he said.

But, he said, the fact that they are useful now does not mean that they could not do better.

Currently, he said, search sites did not do a very good job of describing the information that they return in response to queries. Often people had to look at a website just to judge whether it was useful or not.

Tools that watch the behaviour of people on websites to see what they actually find useful could also help refine results.

Research by Dr Nielsen shows that people are getting more sophisticated in their use of search engines.

The latest statistics on how many words people use on search engines shows that, on average, they use 2.2 terms. In 1994 only 1.3 words were used.

I think it's amazing that we have seen a doubling in a 10-year period of those search terms “I think it’s amazing that we have seen a doubling in a 10-year period of those search terms,” said Dr Nielsen.

You can hear more from Jakob Nielsen and web design on the BBC World Service programme, Go Digital

The following tips are not necessarily in order of importance, but are in the order you should consider when building a new website from scratch. My top 10 tips ranked by order of importance for high rankings are displayed elsewhere.

1: Know your geographic market and ensure your domain has the correct TLD.
If your primary market is the UK it is important to use a .UK TLD and ideally have your domain hosted on UK based servers.

2: Include keyword in Domain name (using hyphens if necessary).
This doesn’t mean having a domain name like keyword-keyword-keyword-keyword.com try to stick to the one hyphen and not read as spammy. A good example is a site that sells wheelchair ramps with the URL of the site being http://www.wheelchair-ramps.co.uk

3: Create as much content about your products or subject as you can.
After doing this divide in to 4 or 5 sections (this will help later when creating your navigation structure)

4: AFTER you have your site content start keyword researching
There are tools you can use for keyword research; Wordtracker and The Google AdWords Keyword Tool to name but two. I personally use a combination of the Google Keyword Tool, Google LSI and T.J. Common Sense.

5: Decide on 4 or 5 primary keywords to use as main sub-sections
Ideally have an idea of 4 or 5 main keywords, call them your Primary Keywords and then try to position secondary keywords with the Primary Word most closely associated with it.

6: Sit down and sketch out your navigation system
Put a lot of time in to this and play around until it is right, use Primary Keyword as headers for 5 main Sub-sections and use secondary keywords as headers for content pages under each Primary Keyword

7: Re-write content using knowledge previously gained about keywords and phrases
This doesn’t mean totally re-writing and stuffing the page with keywords, it requires writing paragraphs ensuring the right phrases are in the right places but isn’t obvious that the phrases are written for the search engines. Do not write too much information on each page and do not stray of in to writing about something else.

8: Structure each individual page
With your content rich, keyword balanced page written, you now have to create the page structure. Each page should be seen as an individual website.
Starting from the top,
* Page title should reflect the content of the Page ensuring you use the primary keyword for that Page
* Meta keyword tags, (although not overly important), should list 4 or 5 individual keywords related to the Page you have created.
* Meta Description tags, this should be a short concise description describing what the Page is about. This is very important as a selling point as you can manipulate the search engines in to displaying this when the person searches for the keyword used in the description. A favourite of mine is “Provides information about the latest KEYWORD now in stock and available online” or words suitable for the product.
* Avoid bloated code by using external style sheets and minimum coding.
* Main page layout was previously discussed whilst sketching the navigation system, but it is important that all links are seen by the engines and are using the correct anchor text related to the pages they are pointing too. Avoid using javascipt for links and if you have to use images ensure you use the correct alt attributes. If the page has too many links on it and looks messy this can be overcome by using a combination of css and javascript to create drop down boxes, but should only be used if you know what you are doing. If you have the opposite problem, and want to include links on the page but not necessarily have search engines follow them, this can be achieved using drop down option boxes.
* With yout general layout and your linking structure sorted you should now sort out your headings. The main page heading of the page should use your Keywords and be in H1 Tags, this should be followed by your most important paragraph, ideally working down the page you should use secondary headers from h2 to h4 (always using the keywords if possible)
* If you have used images on your page ensure keywords in the Alt attributes, this doesn’t mean keyword stuff them but just describe the image using the keyword.

9: Proof read your completed page and get a 2nd opinion
With your page completed try and get someone to check it for you to see if it reads to spammy and to see if you have missed out any obvious key phrases that should be on the page.

10: Construct your site.
With the previous procedure completed for all pages it’s now time to put the site together. Simply use the previously devised linking structure, group similar pages together under appropriate sub headings and ensure all links are active and using correct anchor text.