Bad SEO or ‘Black Hat SEO’ includes the use of keyword stuffed doorway or gateway pages, cloaked and redirected pages, link farms and a whole host of other search engine UNfriendly tactics.

Most ‘Black Hat SEO’ consultants make huge amounts of money. This is due to the fact that it takes a relatively small amount of time and energy to successfully optimise customer web pages, using unpopular keywords or keyword stuffed doorway pages. Of course unpopular keywords are rarely searched and receive virtually no visitors or sales. Keyword stuffed doorway pages are worse still as eventually the customers’ website suffers negative results in the search engines in ways that are sometimes irreversible, including permanent exclusion.
By the time this all becomes apparent to the client the unscrupulous SEO consultant has received payment and already moved on to the next unwary victim.

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Good SEO or Clever SEO as we like to call it requires a carefully planned structure and strategy to achieve desired results. This structure will take time to formulate as it requires days of dedicated competitor, client and keyword analysis. Once a strategy is decided then even more time is spent implementing this into a client’s web presence as an initial set-up.

Actual website optimisation should be considered an ongoing process, which continues to improve the clients’ web presence continually month by month. A good SEO solution will normally include a 9 or 12 month contract after set-up, with an option to renew at the end of the contract period. The monthly optimisation is used to improve on each previous month’s performance by following the websites’ original structure and strategy during set-up.

In other words a constant flow of freshly optimised sub pages, web content, hyper links and external content is added each month to maintain and improve results.

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