Category: web new


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Each year, the battle for television ratings begins. Networks unveil their latest creations, jockeying for position in the ratings race, doing everything and anything within their means to gain and keep as many viewers as possible. Months, sometimes years of planning, preparation, marketing, shooting, and editing are laid bare on the “tube” for all to see. Some shows fail miserably and are cancelled after a few months. Others thrive, and become the next big thing. They all hope to become the next American Idol.

Television broadcasts continue to have a major impact on society — both in positive and negative ways. Whether you have a long-standing love affair with your television set, or you just use it to kill the monotony when you’re taking a break from the internet, I’m sure you’ll agree that, due to the overwhelming impact TV has had on modern society (and on television producers’ pocketbooks), techniques and principles unique to television broadcast production and marketing are worth examining.

Let’s see if there are lessons to be learned from the television broadcasting medium that can be applied to web development, design, and related fields.

Don't Touch That Dial

Don't Touch That Dial

Pre-Production

Before a television show is actually produced (that is, filmed and edited), a large amount of pre-production work is done to ensure that the entire process will run smoothly and achieve a desired result. Pre-production work for television might include storyboarding, script writing, budget planning, preparing special effects, casting guest stars, arranging for stunts, as well as creating sets, props, and costumes. Only after such preparation can a polished and interesting product be realized.

Dont Start Shooting Yet...

Don’t Start Shooting Before You Prepare the Script

How can you apply pre-production methods in web development and design? If you’re designing a site from scratch, you might be tempted to jump into Photoshop without giving any forethought to the design. Have you researched the competition? Have you sketched some ideas on paper? Have you identified the target audience? Have you thought beforehand about particular design principles that would work in the context of the product or service being offered? Preparing answers to such questions can significantly impact the direction the design will ultimately take and the success it achieves.

What if the project is a simple blog post or article? Have you thoroughly researched the topic? Have you ensured that the same topic has not been covered ad nauseam throughout the blogosphere? Have you chosen your main points? In most cases, to create a solid, polished piece, many of those tasks should be completed before opening up your word processor.

Whatever project you’re working on, following the example of television broadcasts by integrating pre-production into your work strategy will likely have a large impact on your project’s final result.

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Photoshop Time Savers

Photoshop Time Savers

Sifting through nests of layer sets to find the layer you need quickly becomes tiresome. Luckily, there are a number of ways to select layers more intuitively. Using the Move tool (V), you can Command + click on the canvas to select the uppermost layer with pixel data located directly below the mouse. If your layers are grouped within layer sets, this action may have selected the entire folder. You can change this behavior to select the actual layer by using the Auto-select drop-down in the Move tool’s property bar.

Photoshop Time Savers | Layer List

Layer Lists

Changing auto-select behavior.

There will be times when you want to select a layer that is located below a number of other layers. By right-clicking with the Move tool, you’ll bring up a contextual menu containing a list of all layers located below the cursor. If your layers are properly named, you should be able to quickly select the layer you need. By holding Shift while using either of the selection methods above, you can select multiple layers. After selecting multiple layers, you can link the layers together by right-clicking and selecting Link Layers.

Layer-list in Mastering Photoshop: Unknown Tricks and Time-Savers

Right-clicking to display all layers beneath the cursor.

The keyboard can also be used to select layers. Pressing Option + [ or Option + ] selects the layer below or above the current layer, respectively. Pressing Option + selects the uppermost. Option + Shift + selects all layers between the current and uppermost.