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With more than 120 million blogs in existence, how do people find YOUR content on the Internet? The key starts with great search engine optimization (SEO), which is an art and a science that helps search engines discover your content and understand how relevant it is to specific search queries.

You can blog your heart out, but if you don’t have good SEO, then odds are you won’t have many readers.  Luckily, the WordPress (WordPress) plugin community values SEO and has developed a number of plugins to help. Here are 20 of the best SEO plugins to help you choose the right tags, tell search robots what to work on, optimize your post titles and more.

20 Best WordPress addons

20 Best WordPress addons

All in One SEO Pack – One of the most popular plugins ever for WordPress, this plugin does a bit of everything for you from helping choose the best post title and keywords, to helping you avoid duplicate content and more.

Automatic SEO Links – Automatic SEO Links allows you to choose a word or phrase for automatic linking, both internal and external, set anchor text, choose if it should be “nofollow” or not, and more.  One of the best features of this plugin is that it will only do this for the first occurrence of a word in a post so you don’t have to worry about spamming your post with numerous links to the same thing.

Google XML Sitemaps – An essential tool in any blogger’s armory of SEO tools.  While the name only mentions “Google (Google),” this plugin creates an XML-sitemap that can be read by Ask, MSN and Yahoo also.

HeadSpace2 – This plugin allows you to install all sorts of meta-data, add specific JavaScript and CSS to pages, suggests tags for your posts and a whole lot more.

Meta Robots WordPress plugin – An easy solution for adding robot metadata to any page you choose on your blog.  You can use it to make your front page links into “nofollows,” prevent indexing of search pages, disable author and date-based archives, prevent indexing of your login page and numerous other features.

Nofollow Case by Case – This plugin allows you to strip the “nofollow” command from your comments, and then you can apply it to only the comments you don’t wish to support.

Platinum SEO Plugin – The Platinum SEO Plugin offers you such features as automatic 301 redirects for permalink changes, auto-generation of META tags, post slug optimization, help in avoiding duplicate content and a host of other features.

Redirection – For any number of reasons you sometimes need to move a page from one spot on your blog to another, but then you risk losing that page’s status in search results.  Redirection helps you with your 301 redirects, captures a log of 404s so you can work on correcting them, sets up an RSS feed for errors and more.

SEO Blogroll – Do you worry that the people you link to in your blogroll are feeding off of your PageRank?  With SEO Blogroll you can make separate sections for various groupings of links, with an unlimited number in each, and all of them will receive the “nofollow” attribute.

SEO for Paged Comments – With the introduction of paged comments in WordPress 2.7, there was a potential problem with search engines thinking you had duplicate content as the post would appear on each page.  This plugin aims to take care of this issue for you until the folks at WordPress change things up.

SEO friendly and HTML valid subheadings – Some themes for WordPress will confuse your sub-header tags based on the page they are to be displayed on, but this plugin will automatically reset them to make them more SEO friendly by moving them down one spot in the hierarchical tree.  In other words, h2 becomes h3, h3 becomes h4 and so on.

SEO Friendly Images – Images can be a great source of traffic as people search for images of various subjects, and this plugin helps you with making sure that you have “alt” and “title” tags on all of your images so that the search engines can properly index them.

SEO No Duplicate WordPress Plugin – If you must have duplicate content on your site for whatever reason, SEO No Duplicate will allow you to state which version of the post search engines should index while ignoring the others.

SEO Post Link – The post slug is the blog title you see in a browser’s URL bar, and if it’s too long, search engines won’t take a liking to it.  SEO Post Link comes with an already populated list of words to cut from a title when it turns into a URL to make your post addresses that much friendlier.  You can set it so that it’s limited to a certain number of characters, cut short words, cut unnecessary words and more.

SEO Smart Links – Interlinking your blog can be the key to getting more people to read more of your posts, but it is time consuming and tedious to do it by hand.  SEO Smart Links does this for you automatically when you tell it what words to link to what URLs, and it also allows you to set “nofollow” and “open in window” comands for the links.

SEO Tag Cloud Widget – Love ‘em or hate ‘em, a lot of people use tag clouds on their blogs.  Since their inception they have been fairly unreadable by search engines, but with this plugin they will be converted to an SEO-friendly HTML markup that can be indexed.

SEO Title Tag – Your tags are an important part of your site for making sure that search engines know where to place your posts, and SEO Title Tag focuses exclusively on this.  Unlike some other plugins, and WordPress itself, this extension will allow you to add tags to your pages, your main page and even any URL anywhere on your site.

SEO Title Tags

SEO Title Tags

Simple Tags – An extremely popular plugin that focuses on helping you choose the best tags for your posts by offering suggestions, auto-completion of tags as you type, an AJAX admin interface, mass tag editing and a whole lot more.

Sitemap Generator – This is a more customizable sitemap generator than most with options to support multi-level categories and pages, category/page exclusion, permalink support, choices on what to display, options to show number of comments and more.

TGFI.net SEO WordPress Plugin – This particular plugin will do most of the usual SEO work of optimizing titles and keywords, but it adds a unique twist as it is mainly directed at people who use WordPress as a CMS.

SEO is the process of improving the volume and quality of traffic to a web site from search engines via “natural” (“organic” or “algorithmic”) search results. Typically, the earlier a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, and industry-specific vertical search engines.

As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.

SEO techniques can be classified into two broad categories: techniques that search engines recommend as part of good design, and those techniques of which search engines do not approve. The search engines attempt to minimize the effect of the latter, among them spamdexing. Some industry commentators have classified these methods, and the practitioners who employ them, as either white hat SEO, or black hat SEO. White hats tend to produce results that last a long time, whereas black hats anticipate that their sites may eventually be banned either temporarily or permanently once the search engines discover what they are doing.

What is on page optimization?

On page optimization (on page SEO) are the techniques that you use, when designing your web pages to help make them Search Engine Friendly. A Search engines job is deliver their users with the most relevant site pages for any particular query. Maybe your website has a lot of material and is relevant to searches for your product, but it may not have been designed or written in a way that is search engine friendly. The correction of design mistakes and the re-writing of the websites text and meta tags is what is known as on-page search engine optimization.

The most important areas in on page optimizations can be listed as follows-

(1) Keyword Research

(2) Include your keyword in your Domain Name

(3) Use Title Tags and make sure they are different for all of your web pages

(4) Content optimization, keywords should be used at a density of around 6-8%

(5) Header Tags, ensure your top keywords sit within the h1, h2 and h3 tags

(6) Image Optimization use your image tags and include a keyword or phrase

What is off page optimization?

Off page optimization (off-page SEO) are techniques for search engine optimization that are carried out off the pages of a website to help maximize its performance in search engines for target keywords related to the page content. Off page optimisation is just as important as on page optimization. Examples of off-page optimization include linking, and placing keywords within link anchor text. Methods of obtaining links can also be considered off-page optimization. The most important off page SEO techniques can be summerised as follows-

(1) Press releases.

(2) Link exchanges.

(3) Article distribution.

(4) Social networking via sites like Facebook, Digg and Twitter.

(5) Link campaigns, such as asking complementary businesses to provide links.

(6) Web directory listings.

(7) Blogging, run a separate site or on the same URL.

(8) Forum posting, reponding to queries.

What are SEO Web tools?

SEO web tools are software programs (either web based on available for download) that will allow you to monitor your owns sites performance and optimisation percentages against that of another. Many SEO web tools are free and some require payment. It depends on the level site as to which tools you need opt in for.

A list of the most popular SEO web tools follows-

Zippy
Zippy is a relatively new meta based search engine that queries other major engines and returns results in a format most suited for Webmasters and SEOs.

Widexl
A fantastic tool that provides you with the following information-
External web link statitistics
Search Engine Saturation, detailing how many pages do you have indexed
Meta Tag Analyzer, allowing you to check your Meta Tags validity
Geo Tracker, locate countries using IP address or domain name
Password Gen, for Basic and Digest authentication

NUAH
A well put together website that send out spiders to crawl your and then it provides you with various stats showing how many pages you have, their respective PageRanks, keywords and descriptions. You can also build sitemaps for Yahoo! and Google.

Firefox SEO extension
A SEO free tool that bolts onto your firefox web browser and provides you with a whole host of tools that will provide information on web serches and web sites, a must have.

URL Trends
UrlTrends is a service that helps you track your marketing, perform competitive intelligence and get the data you need to make better domain purchases

We Build Web Pages
This SEO tool allows you to compare your site against the top 10 listed sites in Google for a particular keyword or phrase.

iWebTool
WebTool is loaded with useful SEO tools including Google Banned Checker, Link Popularity, Keyword Suggestion, Search Engine Position, etc.

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