Category: firefox


SEO is the process of improving the volume and quality of traffic to a web site from search engines via “natural” (“organic” or “algorithmic”) search results. Typically, the earlier a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, and industry-specific vertical search engines.

As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.

SEO techniques can be classified into two broad categories: techniques that search engines recommend as part of good design, and those techniques of which search engines do not approve. The search engines attempt to minimize the effect of the latter, among them spamdexing. Some industry commentators have classified these methods, and the practitioners who employ them, as either white hat SEO, or black hat SEO. White hats tend to produce results that last a long time, whereas black hats anticipate that their sites may eventually be banned either temporarily or permanently once the search engines discover what they are doing.

What is on page optimization?

On page optimization (on page SEO) are the techniques that you use, when designing your web pages to help make them Search Engine Friendly. A Search engines job is deliver their users with the most relevant site pages for any particular query. Maybe your website has a lot of material and is relevant to searches for your product, but it may not have been designed or written in a way that is search engine friendly. The correction of design mistakes and the re-writing of the websites text and meta tags is what is known as on-page search engine optimization.

The most important areas in on page optimizations can be listed as follows-

(1) Keyword Research

(2) Include your keyword in your Domain Name

(3) Use Title Tags and make sure they are different for all of your web pages

(4) Content optimization, keywords should be used at a density of around 6-8%

(5) Header Tags, ensure your top keywords sit within the h1, h2 and h3 tags

(6) Image Optimization use your image tags and include a keyword or phrase

What is off page optimization?

Off page optimization (off-page SEO) are techniques for search engine optimization that are carried out off the pages of a website to help maximize its performance in search engines for target keywords related to the page content. Off page optimisation is just as important as on page optimization. Examples of off-page optimization include linking, and placing keywords within link anchor text. Methods of obtaining links can also be considered off-page optimization. The most important off page SEO techniques can be summerised as follows-

(1) Press releases.

(2) Link exchanges.

(3) Article distribution.

(4) Social networking via sites like Facebook, Digg and Twitter.

(5) Link campaigns, such as asking complementary businesses to provide links.

(6) Web directory listings.

(7) Blogging, run a separate site or on the same URL.

(8) Forum posting, reponding to queries.

What are SEO Web tools?

SEO web tools are software programs (either web based on available for download) that will allow you to monitor your owns sites performance and optimisation percentages against that of another. Many SEO web tools are free and some require payment. It depends on the level site as to which tools you need opt in for.

A list of the most popular SEO web tools follows-

Zippy
Zippy is a relatively new meta based search engine that queries other major engines and returns results in a format most suited for Webmasters and SEOs.

Widexl
A fantastic tool that provides you with the following information-
External web link statitistics
Search Engine Saturation, detailing how many pages do you have indexed
Meta Tag Analyzer, allowing you to check your Meta Tags validity
Geo Tracker, locate countries using IP address or domain name
Password Gen, for Basic and Digest authentication

NUAH
A well put together website that send out spiders to crawl your and then it provides you with various stats showing how many pages you have, their respective PageRanks, keywords and descriptions. You can also build sitemaps for Yahoo! and Google.

Firefox SEO extension
A SEO free tool that bolts onto your firefox web browser and provides you with a whole host of tools that will provide information on web serches and web sites, a must have.

URL Trends
UrlTrends is a service that helps you track your marketing, perform competitive intelligence and get the data you need to make better domain purchases

We Build Web Pages
This SEO tool allows you to compare your site against the top 10 listed sites in Google for a particular keyword or phrase.

iWebTool
WebTool is loaded with useful SEO tools including Google Banned Checker, Link Popularity, Keyword Suggestion, Search Engine Position, etc.

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One Size Doesn’t Fit All

Everybody uses the Web differently, so why should your browser be exactly like the next guy’s? Whether you’re into chatting, cooking or coding, Firefox has more than 6,000 add-ons to help you customize it to fit your exact needs. Plus thousands of Personas to instantly change the way it looks.

More Ways to Keep You Safe

Keeping you safe while you surf is our top priority, which is why we’ve upgraded our anti-phishing and anti-malware technologies and have added private browsing and “forget this site” options to ensure your privacy.

Plus, our open source security process means we have experts around the globe working around the clock to keep you (and your personal information) safe.

Speed You Can Really Use

We’re constantly optimizing Firefox to be great for the way you use the web – things like making new tabs open up more quickly, or having the Awesome Bar provide results even faster. In the end, it’s about getting you where you need to go as quickly and easily as possible.

Made for the Way You Use the Web

We’ve packed Firefox full of cool features to make sure you get the most out of the modern web. Whether it’s the Awesome Bar for convenience, instant site ID for security or a faster JavaScript engine for performance, our goal is deliver better browsing every step of the way.

Making the Web Better

We believe the Internet is a public resource that must remain open and accessible to all. As public benefit software, every Firefox download supports the Mozilla mission of encouraging choice, innovation and opportunity on the Web.

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Microsoft sympathizes with people pushing what it calls the “Die IE6, Die” campaign, but argued today that it simply can’t put a stake in the old browser’s heart.

Death to IE6

Death to IE6 | Friends don't let friends use IE6


“Friends don’t let friends use IE6,” said Amy Bazdukas, Microsoft’s general manager for Internet Explorer (IE). That sentiment, however, only applies to some people using Windows and the eight-year-old browser — mainly consumers. “It’s certainly part of our approach to consumers to get them to upgrade to IE8,” Bazdukas said.

But while she agreed that consumers should ditch IE6, and understood the motivation behind the growing chorus of Web sites calling for an end to the browser, Bazdukas said Microsoft couldn’t give the same advice to businesses. “With our business customers, it’s more complex,” she argued. “For them, deploying a browser is very like much like deploying an operating system across multiple desktops. So it’s not a surprise that IE6 is still being used.”

Not that Microsoft’s entirely happy with that. “IE6 use is higher than we like,” Bazdukas admitted. “Most of that is from the business installations, that’s where we see most of the trailing installations of IE6.”

According to the most recent data from California-based Web metrics company Net Applications, 27.2% of all Internet users are still running IE6, making it the most popular version of IE. By comparison, IE7 accounted for 23.1% of all browsers in action last month, while the newest edition, IE8, had a usage share of 12.5%.

In other words, IE6 accounts for approximately 40% of all instances of Internet Explorer worldwide, beating both IE7 (34%) and IE8 (19%) in “IE market share.”

Bazdukas also attributed some of IE6’s popularity to Windows’ high piracy rates in countries like China and India. “There’s a reluctance [among people using counterfeit Windows] to use Automatic Updates,” she said, calling out China in particular. “Rather than download updates, often the solution to problems is to re-image the machine using the pirated, pre-XP SP2 counterfeit. That also helps to drive the persistence of IE6.”

“I think Microsoft would like to have people upgrade from IE6,” said Ray Valdes, an analyst with Gartner. “But the situation is, it’s surprisingly difficult to get enterprises to upgrade. Many companies have old software that depends on IE6, and that software is not upgradable because they have no budget or the developer is not around anymore, or the in-house developer left.”

Like Bazdukas, Valdes thinks IE6 is ancient history. “I’ve recommended to clients for the last two years that they get off IE6,” Valdes said. “Almost anywhere else is a better place to be.”

Bazdukas reiterated what several other Microsoft managers have recently said, that the company is committed to supporting IE6 until April 8, 2014, which is when all support for Windows XP, the operating system IE6 is tied to, will end.

That practice of supporting a browser for 10 years — the same length of time as the version of Windows it debuted with — won’t change, Bazdukas said when asked whether Microsoft would consider separating browser and OS support. “We won’t ask our enterprise customers to shift lifecycles [like that] because the OS and the browser, in their deployment, are so closely linked,” said Bazdukas. “It would put a burden on our customers if the browser was not aligned with how they want to manage their desktops.”

Microsoft really doesn’t have a choice, echoed Valdes, because of decisions it made nearly a decade ago. “IE6’s popularity is an unintended consequence of Microsoft having 95% of the browser market in 2001,” he said. “Now it’s just an albatross around their neck.”

According to Bedecks, Microsoft has no plans to divorce IE8 from its long-term support, which will play out on the same schedule as Windows 7. That means IE8 will be supported until at least 2019.

“IE8 still ships with Windows 7, even though it can be turned off,” Bazdukas said, referring to the so-called “kill switch” that Microsoft added to Windows 7 that lets users disable the browser. “And even in the European Union, we will ship IE8 with Windows 7.”

Late last month, Microsoft reversed course and said it would ship IE8 as part of Windows 7 to customers in the EU, but would add a “ballot screen” to the new OS that prompts users to select their preferred browser from a list that is to include IE, Mozilla’s Firefox, Google’s Chrome, Apple’s Safari and Opera Software’s Opera.

It’s unlikely that the problem of getting people to drop IE6 will pop up again when Microsoft’s newer browsers, IE7 and IE8, reach the same place in their life cycles, said Valdes. According to Gartner, relatively few enterprises bothered to upgrade to IE7 since that browser was tied to Windows Vista, the 2007 OS that most businesses shunned.

And Microsoft’s increased attention to Web standards in IE8 — compared to IE6, anyway, which ignored numerous standards — means it will be easier down the road for companies to upgrade from the application. “People learned their lesson with IE6,” Valdes said. “They’re gun-shy about hitching their wagon to a non-compliant browser.”

Users and Web developers have been aggressively demanding that IE6 die for months, but the movement has picked up momentum as large sites, including Facebook, Google’s YouTube and Digg, either urged their customers to upgrade or said they would stop supporting the browser. Meanwhile, an “IE6 Must Die” petition on Twitter has collected nearly 13,000 signatures.

Two weeks ago, a California site builder added its voice to the movement, leading nearly 40 Web sites that represent 30 million monthly visitors to ask users to leave the old browser behind.

Bazdukas’s comments about IE6 were in line with those of other Microsoft executives recently. Last week, for example, Dean Hachamovitch, also a general manager in the IE group, said “Dropping support for IE6 is not an option.” Like Bazdukas, Hachamovitch cited enterprise use as the reason.