Category: Domain Names & Hosting


Issy Website Design Taunton are offering an excellent Bespoke Original (designs from scratch for every client) Design and Development package for ONLY £50.00. Any additional pages will ONLY be charged at £10 per page.

What you will receive (for £50)

:: 5 Page website (home, services, contact, shop etc)
:: Free bespoke and original design
:: Re-Design of existing site
:: Integrated Facebook and Twitter
:: Unlimited Text & Images
:: PayPal/Google Checkout shopping cart (up to 12 products)
:: Gallery / Portfolio page
:: Lightbox Image Features
:: GoogleMaps
:: YouTube Video
:: Email Feedback form (contact, feedback etc)
+ much more

Don’t delay Contact Us Now this offer won’t be around for long… For more information or to view our Portfolio, please visit:

www.issywebsitedesign.co.uk or email info@issywebsitedesign.co.uk

SEO is the process of improving the volume and quality of traffic to a web site from search engines via “natural” (“organic” or “algorithmic”) search results. Typically, the earlier a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, and industry-specific vertical search engines.

As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.

SEO techniques can be classified into two broad categories: techniques that search engines recommend as part of good design, and those techniques of which search engines do not approve. The search engines attempt to minimize the effect of the latter, among them spamdexing. Some industry commentators have classified these methods, and the practitioners who employ them, as either white hat SEO, or black hat SEO. White hats tend to produce results that last a long time, whereas black hats anticipate that their sites may eventually be banned either temporarily or permanently once the search engines discover what they are doing.

What is on page optimization?

On page optimization (on page SEO) are the techniques that you use, when designing your web pages to help make them Search Engine Friendly. A Search engines job is deliver their users with the most relevant site pages for any particular query. Maybe your website has a lot of material and is relevant to searches for your product, but it may not have been designed or written in a way that is search engine friendly. The correction of design mistakes and the re-writing of the websites text and meta tags is what is known as on-page search engine optimization.

The most important areas in on page optimizations can be listed as follows-

(1) Keyword Research

(2) Include your keyword in your Domain Name

(3) Use Title Tags and make sure they are different for all of your web pages

(4) Content optimization, keywords should be used at a density of around 6-8%

(5) Header Tags, ensure your top keywords sit within the h1, h2 and h3 tags

(6) Image Optimization use your image tags and include a keyword or phrase

What is off page optimization?

Off page optimization (off-page SEO) are techniques for search engine optimization that are carried out off the pages of a website to help maximize its performance in search engines for target keywords related to the page content. Off page optimisation is just as important as on page optimization. Examples of off-page optimization include linking, and placing keywords within link anchor text. Methods of obtaining links can also be considered off-page optimization. The most important off page SEO techniques can be summerised as follows-

(1) Press releases.

(2) Link exchanges.

(3) Article distribution.

(4) Social networking via sites like Facebook, Digg and Twitter.

(5) Link campaigns, such as asking complementary businesses to provide links.

(6) Web directory listings.

(7) Blogging, run a separate site or on the same URL.

(8) Forum posting, reponding to queries.

What are SEO Web tools?

SEO web tools are software programs (either web based on available for download) that will allow you to monitor your owns sites performance and optimisation percentages against that of another. Many SEO web tools are free and some require payment. It depends on the level site as to which tools you need opt in for.

A list of the most popular SEO web tools follows-

Zippy
Zippy is a relatively new meta based search engine that queries other major engines and returns results in a format most suited for Webmasters and SEOs.

Widexl
A fantastic tool that provides you with the following information-
External web link statitistics
Search Engine Saturation, detailing how many pages do you have indexed
Meta Tag Analyzer, allowing you to check your Meta Tags validity
Geo Tracker, locate countries using IP address or domain name
Password Gen, for Basic and Digest authentication

NUAH
A well put together website that send out spiders to crawl your and then it provides you with various stats showing how many pages you have, their respective PageRanks, keywords and descriptions. You can also build sitemaps for Yahoo! and Google.

Firefox SEO extension
A SEO free tool that bolts onto your firefox web browser and provides you with a whole host of tools that will provide information on web serches and web sites, a must have.

URL Trends
UrlTrends is a service that helps you track your marketing, perform competitive intelligence and get the data you need to make better domain purchases

We Build Web Pages
This SEO tool allows you to compare your site against the top 10 listed sites in Google for a particular keyword or phrase.

iWebTool
WebTool is loaded with useful SEO tools including Google Banned Checker, Link Popularity, Keyword Suggestion, Search Engine Position, etc.

The following tips are not necessarily in order of importance, but are in the order you should consider when building a new website from scratch. My top 10 tips ranked by order of importance for high rankings are displayed elsewhere.

1: Know your geographic market and ensure your domain has the correct TLD.
If your primary market is the UK it is important to use a .UK TLD and ideally have your domain hosted on UK based servers.

2: Include keyword in Domain name (using hyphens if necessary).
This doesn’t mean having a domain name like keyword-keyword-keyword-keyword.com try to stick to the one hyphen and not read as spammy. A good example is a site that sells wheelchair ramps with the URL of the site being http://www.wheelchair-ramps.co.uk

3: Create as much content about your products or subject as you can.
After doing this divide in to 4 or 5 sections (this will help later when creating your navigation structure)

4: AFTER you have your site content start keyword researching
There are tools you can use for keyword research; Wordtracker and The Google AdWords Keyword Tool to name but two. I personally use a combination of the Google Keyword Tool, Google LSI and T.J. Common Sense.

5: Decide on 4 or 5 primary keywords to use as main sub-sections
Ideally have an idea of 4 or 5 main keywords, call them your Primary Keywords and then try to position secondary keywords with the Primary Word most closely associated with it.

6: Sit down and sketch out your navigation system
Put a lot of time in to this and play around until it is right, use Primary Keyword as headers for 5 main Sub-sections and use secondary keywords as headers for content pages under each Primary Keyword

7: Re-write content using knowledge previously gained about keywords and phrases
This doesn’t mean totally re-writing and stuffing the page with keywords, it requires writing paragraphs ensuring the right phrases are in the right places but isn’t obvious that the phrases are written for the search engines. Do not write too much information on each page and do not stray of in to writing about something else.

8: Structure each individual page
With your content rich, keyword balanced page written, you now have to create the page structure. Each page should be seen as an individual website.
Starting from the top,
* Page title should reflect the content of the Page ensuring you use the primary keyword for that Page
* Meta keyword tags, (although not overly important), should list 4 or 5 individual keywords related to the Page you have created.
* Meta Description tags, this should be a short concise description describing what the Page is about. This is very important as a selling point as you can manipulate the search engines in to displaying this when the person searches for the keyword used in the description. A favourite of mine is “Provides information about the latest KEYWORD now in stock and available online” or words suitable for the product.
* Avoid bloated code by using external style sheets and minimum coding.
* Main page layout was previously discussed whilst sketching the navigation system, but it is important that all links are seen by the engines and are using the correct anchor text related to the pages they are pointing too. Avoid using javascipt for links and if you have to use images ensure you use the correct alt attributes. If the page has too many links on it and looks messy this can be overcome by using a combination of css and javascript to create drop down boxes, but should only be used if you know what you are doing. If you have the opposite problem, and want to include links on the page but not necessarily have search engines follow them, this can be achieved using drop down option boxes.
* With yout general layout and your linking structure sorted you should now sort out your headings. The main page heading of the page should use your Keywords and be in H1 Tags, this should be followed by your most important paragraph, ideally working down the page you should use secondary headers from h2 to h4 (always using the keywords if possible)
* If you have used images on your page ensure keywords in the Alt attributes, this doesn’t mean keyword stuff them but just describe the image using the keyword.

9: Proof read your completed page and get a 2nd opinion
With your page completed try and get someone to check it for you to see if it reads to spammy and to see if you have missed out any obvious key phrases that should be on the page.

10: Construct your site.
With the previous procedure completed for all pages it’s now time to put the site together. Simply use the previously devised linking structure, group similar pages together under appropriate sub headings and ensure all links are active and using correct anchor text.

Issy Website Desgin

LIMITED TIME ONLY
Custom built bespoke 5 page website, with unlimited text and images with PayPal e-Commerce for only £50!

Are you tired of trying to find a suitable web design company to design your web site? Are you looking for a designer who provides attractive, yet user friendly design at an affordable price?

Issy Website Design offering an excellent Bespoke Original (designs from scratch for every client) Design and Development package for ONLY £50.00. Dont delay this offer wont be around for long…

What you will receive (for £50)

:: 5 Page website (home, services, contact, shop etc)
:: Re-Design of existing site
:: Unlimited Text & Images
:: PayPal shopping cart (up to 12 products)
:: Gallery / Portfolio page
:: Lightbox Image Features
:: GoogleMaps
:: Basic Logo (or use your own)
:: Site added to 8 free Search Engines
:: Email Feedback form (contact, feedback etc)
+ much more…

This is an ideal opportunity for;

:: Small businesses, e.g. trades, trader or b&b etc.
:: Re-Design of existing site
:: New starters
:: First time website
:: Expanding companies
:: Hobbies site
:: Primary schools
:: Clubs and societies
:: A personal website e.g. to share photos


Whether you are looking for just a home page site, multiple page sites or even a selling tool for extra income, Issy Website Design can help you… below are just a few of our hosted and designed websites.

http://www.royallframing.co.uk
http://www.averygardenservices.co.uk
http://www.avonvalleysecretarialservices.co.uk
http://www.yourframedname.com
http://www.drslegalservices.com
http://www.newinnhalse.com
http://www.enviro-clean.co.uk
http://www.oilpricecheck.com
http://www.4charter.co.uk
http://www.ivythornsporting.co.uk

We Offer 100% moneyback satisfaction guarantee.

Try once and we are confident you will recommend us to others!