I'm A Celebrity 2010: Sheryl Gascoigne only agreed to join jungle camp for a £95,000 fee

She was asked earlier in the year to be a contestant on this series of I’m A Celebrity… Get Me Out Of Here! but turned the offer down.

But it would seem all it took to persuade Sheryl Gascoigne to reconsider was a bit more money – £95,000 to be precise.

The ex-wife of England and Tottenham Hotspur star Paul is this year’s highest paid contestant after being offered four times the £25,000 originally offered.

Speaking today, she admitted that the money was the reason she decided to jet out to Australia and join the jungle camp.

She said: ‘If I’m brutally honest, they made me an offer I couldn’t refuse.

I said no earlier in the year and then they came back to me and said, “Somebody is jittery, will you come in and we will give you X amount?” When I picked myself up from the floor I was like “Yep, OK”. The financial pull has been big.’

I’m A Celebrity bosses are said to be hoping that the big fee will be enough to get her to talk about her life with Paul, who she divorced in 1998 after accusing him of domestic violence.

Sheryl also admitted that she is embarrassed about being asked as she doesn’t consider herself a celebrity.

But she said she hopes the show will give her the chance to turn around public opinion about her, after the fallen star branded her a ‘wicked vulture’ for making a documentary about him.

She said: ‘I’m sure there are a lot of long hours in there to fill and we’ll all get talking. I hope that people will see the real me.’

Mother's love: Sheryl's son Regan and daughter Bianca - seen here with her in her 2009 documentary - have flown to Australia with her

Sheryl and Paul married in 1996, and he adopted her two children – Bianca and Mason – from her first marriage, and had a son of their own, Regan.

And she said her children are really excited that she’s on the show and have jetted out to Australia with her and will be waiting when she comes out of the jungle.

Sheryl said: ‘The hardest thing for me is definitely being away from the children, particularly my youngest son Regan

“Regan and I are very close and being away is going to be really tough.’