Cheryl Cole has graciously accepted a custard pie in the face as royalty and fellow stars honoured some of the nation’s unsung heroes.

X Factor judge Cheryl Cole graciously accepted a custard pie in the face

The pop star and X Factor judge volunteered for the treatment from schoolboy Cameron Small, who won Young Fund Raiser of the Year at the Pride of Britain awards.

The 12-year-old said he was “shocked” to be embarrassing the singer, adding: “I threw it hard and it hit her right in the face. Then she put some of it on me.”

But Cheryl said: “It was a small thing to do for such a brave young man.”

Cameron, from Preston, was named Young Fund Raiser of the Year after raising more than £95,000 for the Royal Manchester Children’s Hospital.

He won his chance to throw the pie after former X Factor contestant Darius Danesh won a charity auction with a £6,000 bid.

Host Carol Vorderman asked for volunteers from the audience to be the victim, and Cheryl bent down to receive the flan in the face.

Cameron said: “She took it quite well. She said it was the first time it’s ever felt good when that had happened.”