SEO is the process of improving the volume and quality of traffic to a web site from search engines via “natural” (“organic” or “algorithmic”) search results. Typically, the earlier a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, and industry-specific vertical search engines.

As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.

SEO techniques can be classified into two broad categories: techniques that search engines recommend as part of good design, and those techniques of which search engines do not approve. The search engines attempt to minimize the effect of the latter, among them spamdexing. Some industry commentators have classified these methods, and the practitioners who employ them, as either white hat SEO, or black hat SEO. White hats tend to produce results that last a long time, whereas black hats anticipate that their sites may eventually be banned either temporarily or permanently once the search engines discover what they are doing.

What is on page optimization?

On page optimization (on page SEO) are the techniques that you use, when designing your web pages to help make them Search Engine Friendly. A Search engines job is deliver their users with the most relevant site pages for any particular query. Maybe your website has a lot of material and is relevant to searches for your product, but it may not have been designed or written in a way that is search engine friendly. The correction of design mistakes and the re-writing of the websites text and meta tags is what is known as on-page search engine optimization.

The most important areas in on page optimizations can be listed as follows-

(1) Keyword Research

(2) Include your keyword in your Domain Name

(3) Use Title Tags and make sure they are different for all of your web pages

(4) Content optimization, keywords should be used at a density of around 6-8%

(5) Header Tags, ensure your top keywords sit within the h1, h2 and h3 tags

(6) Image Optimization use your image tags and include a keyword or phrase

What is off page optimization?

Off page optimization (off-page SEO) are techniques for search engine optimization that are carried out off the pages of a website to help maximize its performance in search engines for target keywords related to the page content. Off page optimisation is just as important as on page optimization. Examples of off-page optimization include linking, and placing keywords within link anchor text. Methods of obtaining links can also be considered off-page optimization. The most important off page SEO techniques can be summerised as follows-

(1) Press releases.

(2) Link exchanges.

(3) Article distribution.

(4) Social networking via sites like Facebook, Digg and Twitter.

(5) Link campaigns, such as asking complementary businesses to provide links.

(6) Web directory listings.

(7) Blogging, run a separate site or on the same URL.

(8) Forum posting, reponding to queries.

What are SEO Web tools?

SEO web tools are software programs (either web based on available for download) that will allow you to monitor your owns sites performance and optimisation percentages against that of another. Many SEO web tools are free and some require payment. It depends on the level site as to which tools you need opt in for.

A list of the most popular SEO web tools follows-

Zippy
Zippy is a relatively new meta based search engine that queries other major engines and returns results in a format most suited for Webmasters and SEOs.

Widexl
A fantastic tool that provides you with the following information-
External web link statitistics
Search Engine Saturation, detailing how many pages do you have indexed
Meta Tag Analyzer, allowing you to check your Meta Tags validity
Geo Tracker, locate countries using IP address or domain name
Password Gen, for Basic and Digest authentication

NUAH
A well put together website that send out spiders to crawl your and then it provides you with various stats showing how many pages you have, their respective PageRanks, keywords and descriptions. You can also build sitemaps for Yahoo! and Google.

Firefox SEO extension
A SEO free tool that bolts onto your firefox web browser and provides you with a whole host of tools that will provide information on web serches and web sites, a must have.

URL Trends
UrlTrends is a service that helps you track your marketing, perform competitive intelligence and get the data you need to make better domain purchases

We Build Web Pages
This SEO tool allows you to compare your site against the top 10 listed sites in Google for a particular keyword or phrase.

iWebTool
WebTool is loaded with useful SEO tools including Google Banned Checker, Link Popularity, Keyword Suggestion, Search Engine Position, etc.

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